Dec 16, 2008
Bluetooth Marketing: Marketing based on a users proximity?
BY Brett Circe
The Future Is NowBluetooth technology has its many advantages. It’s permission-based, allowing for user privacy. It also provides for a high transfer speed (a 30-second clip can download in half the clip time) and, since it’s a radio-based technology, downloading the message is free of charge to the mobile holder. Or, rather, it was gifted to them by your brand.
‘Bluecast’ Your NewsBluetooth technology can present infinite marketing opportunities. For instance, billboards and shelf talkers can transmit “buy one, get one free” offers at point of sale, providing interaction with traditional OOH media. Retailers can use proximity marketing by simultaneously targeting patrons already visiting their stores, along with potential customers walking within relative proximity of their storefronts. For example, music retailers can beam monetized content in the form of coupons, free ring-tones, MP3 and MP4 in a non-intrusive, and fashionably innovative form of ‘Green’ technology.
In With the NewVideo streaming to any mobile phone is no longer the wave of the future. It’s already here and has revolutionized the way we think of media. Unique and targeted marketing is aimed at your audience at the most opportune, decision-making time. Never before have brands, information providers and retailers been able to directly interact with their consumers by using precise and current content. The key to a successful Bluetooth campaign is combining the correct destination with an innovative and creative solution to interact with your brand. James Coates is the Director of Custom Media at Starmark. If you wish to know more about mobile marketing and how it can help your campaign, contact Starmark today.
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