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Why link Instagram and Facebook to enhance your social marketing efforts?
Facebook owns Instagram and for good reason. With over 300 million active users, Instagram is catching up with Facebook as a social networking juggernaut in the marketing world and complements Facebook nicely with its low-clutter, brand-friendly atmosphere. Cross pollination between the networks packs a powerful punch in generating staggering results!
According to Forrester Research, top brands’ Instagram posts generate a 4.21% per-follower engagement rate which translates to 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. Despite needing to approach these platforms differently, using them in tandem generates the highest returns especially since Facebook users can be finicky about who they engage with while Instagram users tend to be more generous with their likes, follows, etc.
While Facebook champions content such as reviews, textual posts, events and curated content; Instagram’s allure lies in its eye candy and the instant gratification of engaging with images. But the benefit lies in the potential of synergy—combine the two networks and you reach disparate social users simultaneously who will be more inclined to follow you on both!