ETIP #27

Online news wires get your press releases in the right hands

Online news wires get your press releases in the right hands
While getting your news directly to MSNBC, Yahoo! News or Google News may be a far-reaching goal, there are other ways to get to the big time. Several news wire services exist online to help you facilitate the process of disseminating press releases. Businesswire.com, PRnewswire.com and PRweb.com route your news by category to journalists in various fields of interest, including international, arts and entertainment, sports, technology and more. Taking it a step further, BlackPRWire.com, HispanicPRWire.com and USAsianwire.com distribute news to culturally specific media. Submitting a press release is easy but it is a members-only service that requires you to spend a few minutes signing up. After that, upload your release, photos, logos and video contented related to your press release — and don’t forget the links back to your website. Some of these services also offer tips on how to write a press release as well tips for Search Engine Optimization. For an overview of SEO for press releases, refer back to the eTip Keyword-rich press releases, and why they are important. Now, start spreading the news.