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Why you should have a trade show strategy
Participating in trade shows is the ideal way to build your brand, generate new leads and highlight your products and services to your target customers all under one roof. Trade shows can also be a large investment for any company to take on. With so much at stake, it is critical that you have a plan for achieving success.
Identifying business objectives is key and having a sound strategy will help you reach those goals and deliver a positive ROI on your marketing investment. Identify your top prospects and develop a plan to communicate with them before, during and after the show. Also develop a staffing plan, a booth engagement plan, and a plan to stand out from the crowd and make a huge impact!
More importantly, face-to-face contact with decision makers as well as prospects and customers is integral to your success. According to Content Marketing Institutes “B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America” report, 75% of survey respondents say in-person events are the most effective and having a presence at trade shows gives you direct access to professionals in your company’s industry.
All in all, trade shows are a hub of idea exchanges and educational platforms and an excellent opportunity to continue moving your business forward.