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Feb 3, 2010
We hope that 2010 is off to a great start for you and your brands!
We’ve noticed an incredible buzz among consumers who are piling into the South Florida area for both the Pro Bowl and the Super Bowl. As an integrated ad agency, we’ve been busy helping our client, the Greater Fort Lauderdale Visitors & Convention Bureau, capitalize on this influx of people and national interest. Events like these present rare opportunities to propel a brand, and offer a tremendous opportunity to “showcase the brand” via digital and traditional efforts. The good news is that prior to this business period, travel, overall, jumped significantly and the airlines in and out of Fort Lauderdale-Hollywood International Airport (FLL) were flying with good load factors, even before the peak season.
In this month’s newsletter we’ll feature some news on the above, and showcase some of our other clients’ brand efforts. They cover 1:1 ROI/digital efforts to “on the street” national buzz creating efforts, to traditional direct response, design and advertising. What I love most about this newsletter is that it gives us a chance to introduce you to our talented people. You’ll meet new team members, as well as those who have already helped engender a robust agency offering and overall, just a fun place to create breakthrough branded ideas that generate consumer dialogue and action.
I’d love the chance to introduce you to our capabilities, thinking and talented teams – either in person or via a digital presentation. Engage us to solve your biggest headache or address the consumer challenge that’s keeping you up at night!