Additional Work Position and brand South Florida as the world’s marine research leader
To position South Florida as the global hub for marine research that advances medicine, food, energy and climate science during the Fort Lauderdale International Boat Show, the Marine Research Hub needed a compelling brand proposition and visual identity. And it needed them fast.
The Starmark team developed a set of core values, personality and identity for the brand to inform the visual approach, helping to create and critique dozens of potential designs. Selected brandmark designs and mobile landing pages were tested with a focus group, refined and deployed – all within 2 months.
The brand and accompanying landing page are now live and receiving initial interest leading up to and during this year’s boat show, beginning what will be a legacy of investment in and expansion of marine research in South Florida for years to come.