Loews Miami Beach Hotel A multimedia sales kit designed to dazzle meeting planners
When the Loews Miami Beach Hotel emerged from the $3M+ redesign of its meeting and event spaces, creating sophisticated new sales materials was the next item on the agenda. New collateral, both print and video, was essential to communicate the new look and feel in South Florida’s competitive meetings landscape.
The client looked to Starmark to create a sales kit with a wow factor. The team wanted to capture and showcase the four-star diamond-luxury experience offered at the hotel and to stand out against their competitive set.
Starmark conducted several stakeholder interviews with meeting planner professionals and the sales team to fully understand what they look for when considering a meeting space and used these insights to develop the design strategy and content. Starmark then directed a photography shoot of the remodeled spaces to build a new image library to support the sales kit.
Starmark’s big idea—a modern and sleek collateral package to showcase unique messaging for specific markets all presented in a modular way for ease and flexibility for future updates. The kit included newly designed floor plans, property maps, one-page inserts and a brochure.
Having worked with Starmark on many projects, we were quite comfortable with the creative talent and team Starmark would bring to the table for this comprehensive project. From the creative, to the messaging, the photography and finally to print was a huge success. The process was seamless and fun from start to finish. The new collateral is stunning, user friendly and represents the chic new sophisticated look of the conference space. We even won an award! Working with the Starmark team has been a pleasure and we are on to our next two projects!
— Kathleen Bernesby, Director of Marketing, Lowes Miami Beach Hotel.
The Loews Miami Beach Hotel also asked Starmark to create a video designed to showcase their luxury property and prime location to the meeting planning industry. Often requested by corporate and incentive planners, the hotel did not have an existing multimedia component to support these needs. The strategy was to create an appealing meetings video that would bring the Loews Miami Beach Hotel to life in a vibrant and engaging manner.
The Starmark team concepted and shot the video from a meeting planner’s perspective. When putting together the elements of the video, the team made sure to demonstrate the hotel’s brand values: exciting, approachable and local. This video focuses on the facilities and amenities that make the hotel an ideal choice for any group event. It also conveys that part of the overall appeal is the ideal location in South Beach.
Starmark created the video with a key take-away in mind: The Loews Miami Beach Hotel is the property of choice for anyone looking to be engaged and pampered. Guests receive the highest level of service and amenities in an exciting destination with much to see and do.
