Port Everglades Unleashing the potential of a powerhouse marketing campaign
Starmark launched the “Florida’s Powerhouse Port” campaign six years ago. Today, the campaign continues to communicate and differentiate Port Everglades‘ strategy in powerful ways. It features ever-changing water graphics that illustrate attributes of Port Everglades. For example, an alligator illustration made from moving and splashing water, demonstrates strength, speed and power. Dolphins jumping represent speed, friendliness and intelligence.
The Port Everglades campaign differentiates it from its competitors with its unique simplicity and bold graphics. It is integrated throughout Port Everglades’ communications, including; video, digital, print, exhibits and events, collateral and throughout all community messaging.
This year, the American Advertising Federation awarded Starmark and Port Everglades a gold addy for creativity in elements of advertising. Congratulations Port Everglades.