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Greater Fort Lauderdale CVB
Revamping a destination’s planning tools to attract a new wave of visitors
Starmark is excited to announce the launch of the Digital Vacation Planner, Meetings Guide and Visit Lauderdale TV for the Greater Fort Lauderdale Convention and Visitors Bureau (GFLCVB). Building on the success of the previous year’s planner and the former Hello Sunny TV, the Starmark team transformed these tools that will inspire a generation of travelers to visit the destination as they peruse the pages of engaging content.
Starmark’s vacation planner design updates reflect GFLCVB’s persona strategy, offering useful content that is uniquely appealing to consumers’ preferred style of travel. New SEO-driven editorial feature articles, like “How to Have the Ultimate Outdoor Adventure in Greater Fort Lauderdale” and “Your Must List Shopping Guide to Greater Fort Lauderdale,” draw consumers in, while vibrant images and videos compel them to further explore. The addition of a meetings guide section gives meeting planners an outline of all the best group activities and meeting hotels in the area.
Consumers were not the only ones to reap the benefits of the international planning tool. Local hotels, restaurants and attractions were granted the opportunity to appear in full page advertorials with clickable links and video placement. The advertisers also earned additional mentions in editorial content, priority positioning in search results and curated pick sponsorship highlighted throughout the entire planner. With the launch of the tool, Starmark successfully positioned Greater Fort Lauderdale as a destination overflowing with fun things to do and places to go.
Visit Lauderdale TV, formerly Hello Sunny TV, has also been reimagined with a new user-friendly look and feel. With the consumer in mind, it offers even more high-quality videos and on-demand content, including live events and original network series. Vacationers and locals can learn all about the ins and outs of Greater Fort Lauderdale, absorbing entertaining and insightful content that will change their perceptions about the destination for the better. Visit Lauderdale TV is available as a native application on AppleTV and Roku!