Loews Miami Beach Hotel How do we showcase chic new meeting space to meeting planners?

The Loews Miami Beach Hotel, situated in the heart of South Beach, completed a $3M+ full redesign in their meeting and event spaces, and new collateral, both print and video, was essential to communicate the new look and feel in the marketplace.

The client looked to Starmark to create a sales kit with a wow factor. The team wanted to capture and showcase the four-star diamond-luxury experience offered at the hotel and to standout against their competitive suite.

Starmark conducted several stakeholder interviews with meeting planner professionals and the sales team to fully understand what they look for when considering a meeting space and used these insights to develop the design strategy and content. Starmark then directed a photography shoot of the remodeled spaces to build a new image library to support the sales kit.

Starmark’s big idea—a modern and sleek collateral package to showcase unique messaging for specific markets all presented in a modular way for ease and flexibility for future updates. The kit included newly designed floor plans, property maps, one-page inserts and a brochure.


“Having worked with Starmark on many projects, we were quite comfortable with the creative talent and team Starmark would bring to the table for this comprehensive project. From the creative, to the messaging, the photography and finally to print was a huge success. The process was seamless and fun from start to finish. The new collateral is stunning, user friendly and represents the chic new sophisticated look of the conference space. We even won an award! Working with the Starmark team has been a pleasure and we are on to our next two projects!” – Kathleen Bernesby, Director of Marketing, Lowes Miami Beach Hotel.