ETIP #229

Get On The Mobile Advertising Bandwagon

Get On The Mobile Advertising Bandwagon
As savvy brand partners and advertisers, we know that mobile advertising now controls 51% of the digital ad spend according to eMarketer and it’s the first time in the history of digital advertising that mobile advertising market share has surpassed desktop. Mobile advertising should no longer be a mere consideration but an essential component of every digital marketing roadmap. So why haven’t marketers and advertisers embraced a fully vetted mobile approach? With mobile’s unique properties as both a delivery mechanism and data tracking device, information is easily accessible to inform how consumers are using mobile in an effort to improve monetization from ad delivery. In 2015, 36% of Google’s ad revenue came from mobile. And according to Zenith’s new Advertising Expenditure Forecast, global brands are projecting to spend $99.3 billion on mobile advertising in 2017 — beating out the $97.4 billion planned for desktop. Mobile continues to grow in epic proportions, and in the next 3 years, mobile search is expected to increase by 62%. So if your brand is still not buying into the mobile philosophy, let these statistics serve as a warning. It’s time to draft your strategies for even more targeted ads and not underestimate the power of these small electronic devices.