Starmark to serve as Agency of Record for Visit Florida Keys & Key West

Tourism

Starmark is excited to announce our partnership with the Monroe County Tourism Development Council as Agency of Record for brand and marketing for Visit Florida Keys & Key West. Starmark will be working directly with three other agency partners dedicated to web, PR and social marketing to define a gravity-defying future for the destination. For the full story, read the announcement from the Monroe County TDC.

As a leading agency in destination marketing, we have always greatly admired the Keys brand. To be here today representing such a beautiful, beloved, vastly unique and incredibly fun destination is a challenge and an honor. As we put together our roadmap for 2026 and the future, all we can say is that we look forward to the rest of the world falling in love with the Keys the way we have.

— Katy Gewartowski, VP, Account Service

An exciting first 100 days

The Starmark team has been busy keeping current marketing initiatives in full swing during the agency transition.

And here’s a look at the stats for those first 100 days:

• Roadmapped the remainder of the fiscal year and foundations for FY 25/26
• Transferred 100TB of assets into a new cloud-based Digital Asset Management (DAM) system
• Created cloud-based master marketing calendar to track every effort across every channel in a way that’s transparent for all contributors
• Created custom paid media dashboards and a database to track, manage and steward nine current paid media plans with 100% transparency
• Secured Q3/Q4 media inventory valued at $8,483,491 and 336,230,340 impressions
• Ensured a smooth transition with no disruptions to paid media presence in print, digital and broadcast channels
• Beat industry benchmarks for paid media interaction, clicks and cost per visitor

A new chapter in a star-studded story

This partnership with Visit Florida Keys & Key West is a fresh opportunity for Starmark to build on its strong results and award-winning work with long-term clients, like Amelia Island CVB, and its innovation work for clients such as South Florida PBS and Boggy Creek. If you have sky-high marketing goals, and you’re looking for the right partner to help you reach them, check out our tourism portfolio and get in touch.