Sep 17, 2014

Bringing a new Downtown Fort Lauderdale dining experience to the table

Bringing a new Downtown Fort Lauderdale dining experience to the table

Arts & Entertainment | Broward Center | Campaign

Starmark recently helped the Broward Center for the Performing Arts brand and launch one of the final phases of its extensive transformation, Marti’s New River Bistro in the new Huizenga Pavilion.

Blending tropical décor with modern touches, Marti’s offers new American cuisine with indoor and outdoor seating on the New River in Downtown Fort Lauderdale. Starmark created an in-depth marketing plan, along with collateral materials including print ads, advertorials, posters and online banners with dual messages — one for theater goers and one for the general public. The team also designed branded elements for the Bistro including menus, aprons and coasters.

It’s hard to believe that the Broward Center’s entire redevelopment project, beginning with the launch of the ENCORE! campaign over three years ago, is finally nearing completion. It has been a long and rewarding road, and Starmark is proud to have been with them every step of the way. With the launch of Marti’s Bistro, we’re putting the final touches on such an important addition to the Fort Lauderdale Riverfront and surrounding community. We’ll see you at Marti’s New River Bistro!