Aug 30, 2008

Starmark President Peggy Nordeen Offers Recession Marketing Tips at FDMA’s April Travel and Tourism Event

Starmark President Peggy Nordeen Offers Recession Marketing Tips at FDMA’s April Travel and Tourism Event

Tourism

On April 17th at the Westin Hotel Fort Lauderdale, Starmark President Peggy Nordeen – a travel and tourism industry expert who has led marketing campaigns for Norwegian Cruise Line, Outrigger, Regent Seven Seas and Sandals Resorts – shared projections for the industry in the coming year. Nordeen’s keynote address, dubbed “Maybe We’ll Just Stay Home: Curing Travel Apathy in a Recession,” opened the Florida Direct Marketing Association’s April Travel and Hospitality networking event. Attracting a substantial turnout, Nordeen revealed recession marketing myths and offered strategies for getting travelers off the fence to help stimulate vacation bookings in a down economy. To book Nordeen as a speaker at your event, or for more information, call 954-874-9000.