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Aug 3, 2011
Starmark Promotes Savvy Tourism Marketer Lisa Hoffman to VP, Client Services
With 14 years experience in travel, tourism and destination marketing, Lisa Hoffman has been promoted to Vice President, Client Services of Starmark International, Inc., according to an announcement today by Jacqui Hartnett, the marketing agency’s president.
“For the last three years, Lisa has been the Group Account Director on three of Starmark’s major clients, including the Greater Fort Lauderdale Convention & Visitors Bureau, Port Everglades and the Fort Lauderdale-Hollywood International Airport,” Hartnett explained. “And in that role she has orchestrated the collaboration of these premiere clients with Starmark’s creative, media and interactive teams to produce award-winning programs resulting in as much as 2,000x ROI.
“This promotion recognizes her growing expertise and contributions to her clients, which she will continue to serve, and to Starmark’s business,” Hartnett added.
Before joining Starmark, Lisa was also responsible for strategic planning and brand stewardship for such clients as Wyndham Resorts, Royal Caribbean and the Cruise Line Industry Association (CLIA).