Starmark

Starmark's latest campaign connects with millennials.

February 11, 2015

With the millennial market continuing to be a major target audience for travel and hospitality, Starmark created a new campaign for the Greater Fort Lauderdale Convention & Visitors Bureau that is geared toward this generation that represents 25% of the United States population.

Personalized Search Results - The end of SEO as We Know it

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Personalized Search Results - The end of SEO as We Know it
    As Google continues to improve it's personalized search results, it's becoming nearly impossible to implement and deploy standardized Search Engine Optimization (SEO). Results are more customized with the staggering influx of factors affecting those results including demographic information, geolocation, search history, device type and even social personas.
    For a new approach to testimonials, try Vine

    February 10, 2015

    Reprinted from South Florida Business Journal. Most brand marketers saw value in 6.5-second Vine videos targeting teens when they first came out two years ago. However, those days of teen exclusivity are gone. Vine is one of the fastest-growing media channels for Millennials (18 to 30-something) with nearly 350 billion loop views in the last nine months. (A loop is the term used for each time a video is played on Vine.) Where Millennials go, so, too, will older age groups.

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    APPROACH

    APPROACH

    At Starmark, we work relentlessly to bridge our clients’ brands together with the people who live them. We’re also committed to developing fresh ideas that are engaging and relevant, knowing that the ability to respond immediately to opportunities in today’s ever-changing marketing landscape makes all the difference. As the classic children’s rhyme goes — you’ve got to be nimble, you’ve got to quick. But you also have to be prepared. That’s why everything we do is researched, discussed, weighed and, ultimately, measured to gauge return.
    The results are proven and our mantra is simple: Big ideas. Bottom line.

    PRACTICES

    CONTACT

    • Fort Lauderdale210 S. Andrews Avenue
      Fort Lauderdale, FL 33301
      Toll free: 888-280-9630
      Tel: 954-874-9000
    • Orlando615 Celebration Ave.
      Celebration, FL 34747
      Toll free: 888-280-9630
      Tel: 407-557-8710
    • San Juan, PRCortec Building 36, Carr.#20 Suite 304
      Guaynabo, P.R. 00966
      Toll free: 888-280-9630
      Tel: 787-238-8312

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