citrix header

Demand Marketing Power: Supporting Global Citrix Initiatives

Citrix is trusted by more than 100 million users across 400,000 organizations, including 98% of the Fortune 500. In turn, Citrix relied on the Starmark team as the demand-marketing arm of this global access organization.

We developed several campaigns within Direct Marketing and eMarketing, both for vertical and horizontal solutions, as well as product launches, several of which delivered results above client expectations. Just one example of many successful initiatives: their Citrix Workspace™ relaunch. This fully integrated technology campaign and marketing toolkit included online banner ads, paid social ads, emails, infographics, ebook and video, all targeted to IT savvy decision makers and used across the U.S. and internationally.

Interested in seeing more work for Citrix or other B2B technology leaders? Please reach out to us: we’d love to share more details.


What Our Clients Say

The programs that we worked on with Starmark were highly successful. We had excellent ROI from every program that we did with them.

- Michelle Goebel, PSR Manager, Program and Field Marketing, Citrix

News and Awards

What is Agile marketing and how can it improve your results?

Agile marketing is a proven, science-based methodology used by top companies around the globe to manage projects more successfully. Agile emphasizes transparency, collaboration, flexibility and continuous improvement.

Benefits gained from working the Agile way?

Lower costs. More business flexibility. Smarter collaboration. Fresher thinking. Greater satisfaction.

At Starmark, we don’t “do” Agile. We are Agile!

Contact us