Public Utility Leading the community in a huge energy saving effortStarmark partnered with a major energy company to promote one of the world’s most ambitious sustainability projects at the largest airport in Florida. On top of that, the project eliminated mercury light bulbs and R-22 (freon) refrigerant from the ENTIRE airport. Coupled with monumental energy savings, getting people to understand and believe in the impact of the project was going to be a challenge. Both companies wanted to use this massive infrastructure effort as a springboard to engage the community in building a greener future together, and that’s exactly what Starmark set out to do.
Creating an identity for the initiativeTo avoid visual confusion from using multiple partner logos on every piece of communication, the Starmark team roadmap included the development of a recognizable icon for the program to unite all communication efforts in all media under one consistent banner.