Greater Fort Lauderdale CVB Generate Buzz and Bookings With a Meetings Incentive Package
An Incentive Package That Drew $7 Million In Revenue
Starmark developed a new incentive package called “Hello Savings” for the Greater Fort Lauderdale Convention and Visitors Bureau. Since business-meeting bookings between August and December were typically slower, the package strategically offered U.S.-based meeting planners up to $10,000 in the form of cash-back rebates, along with extra hotel perks, when they booked eligible 2017-2018 dates. The campaign successfully resulted in 19 meeting bookings closed, adding $7 million in additional revenue impact.
“Hello Sunny” to “Hello Savings” — A Nod to An Award Winning Brand
The video promoted the area’s unique meeting venues, including its 300 miles of scenic waterways. The “Hello Savings” theme was a clever nod to the destination’s successful and well-established “Hello Sunny” brand positioning, while the overall campaign components effectively supported print, digital, social and trade show marketing channels.
The campaign directed users to a landing page that discussed the offers in more detail to seal the deal.