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Aug 27, 2015
Starmark wins U.S. Travel Association Award for Hello Sunny Campaign
“Hello Sunny,” Starmark’s branding campaign for the Greater Fort Lauderdale Convention & Visitors Bureau has won the U.S. Travel Association’s “Destiny Award” for Branding and Integrated Marketing Campaign.
The brand-defining campaign was originally created by Starmark to seed Greater Fort Lauderdale’s refreshed positioning both domestically and internationally, drive traffic to sunny.org, create desire and ultimately increase hotel bookings. In the three years since its launch, it has accomplished all of the above, and more. This Destiny Award is its latest achievement.
“We couldn’t be more proud of the team,” stated Lisa Hoffman, Starmark Chief Marketing Officer. “When you have a passionate group of creative people, complemented by a client who is willing to push the envelope, that’s when the magic happens.”
About the Destiny Awards
The Destiny Awards recognize members for excellence and creative accomplishment in destination marketing and promotion at the local and regional level; and foster the development of imaginative and innovative destination marketing promotion programs and activities.