Nickelodeon Hotels & Resorts Punta Cana Driving holiday bookings in New York’s Times Square

Nickelodeon Hotels & Resorts Punta Cana is the only Nickelodeon all-inclusive luxury beach resort in the Caribbean. The all-ages destination combines the modern, five-star pampering of Karisma Hotels & Resorts with the beloved playfulness of Nickelodeon.

The resort wanted to drive holiday bookings during the cold New York months of November and December along with the successful “Black” or “Green Friday” online campaigns. Starmark’s campaign leveraged an animated out-of-home Times Square billboard promoting the warm-weather destination with casual luxury, wrapped up as an enticing holiday gift. The creative stood out amidst the Times Square clutter with its blend of Nickelodeon playfulness and upscale resort beauty – all within a :15 second spot.