Nickelodeon Hotels & Resorts Punta Cana How do you convey Nickelodeon, luxury, Caribbean, family & awesome in one breakthrough concept?
Karisma Hotels and Resorts is renowned for its signature Gourmet Inclusive® Luxury Experience in Mexico and the Caribbean. Viacom International Media Networks has delivered some of the biggest laughs and most beloved characters on Nickelodeon™. Together, they’ve partnered to bring families and fans the only 5-star Nickelodeon resort in the Caribbean, Nickelodeon Hotels and Resorts Punta Cana, which opened in the Dominican Republic in May 2016.
Starmark was enlisted to help the property burst into the market and position itself as the ultimate destination for luxury vacations with a Nickelodeon twist. Features like world-class dining, a sleek modern design and indulgent amenities make Nickelodeon Hotels & Resorts Punta Cana an exciting and unique proposition, while being equally exciting opportunity for Starmark to develop multi-faceted messaging.
“We knew Starmark had the expertise and creativity in destination marketing to help us make an impact. We’re offering an unmatched combination of ‘family-friendly’ and ‘luxury’ in the Caribbean, so we needed to launch with the perfect marketing message,” commented Armando Chomat, Executive Vice President of Sales & Marketing at Karisma Hotels & Resorts.
The team at Starmark created a full 360 marketing effort for consumers and trade that includes a website, ad campaign, trade brochures, trade show kit, paid digital display, organic and paid social media messaging and consumer sweepstakes.
The campaign concept features the whimsy and flavor of the Nickelodeon brand throughout the copy and images, which showcase upscale photography, brought into the Nickelodeon realm with SpongeBob SquarePants and other Nickelodeon icons.
“The resort invites guests to let their imaginations loose and embark on a new kind of family vacation, and this campaign delivers that message perfectly,” commented Chomat.
The concept is clear and strong: Nickelodeon makes a luxury vacation more fun for families.