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Jun 18, 2014
Port Everglades wins award of excellence from AAPA
Port Everglades recently made a giant splash by winning the Award of Excellence from the 2014 American Association of Port Authorities (AAPA) Communications Awards. Port Everglades was recognized for its cruise industry video, which was directed and scripted by Starmark. The Port Everglades Powerhouse Cruise Port video incorporates the Port’s “splash” theme with animated water droplets and cresting waves that introduce different segments of the three-minute video. Each segment highlights the big advantages of cruising from Port Everglades – location, speed, service and flexibility with the backdrop of Greater Fort Lauderdale as a vibrant, sunny vacation destination. The video communicates the value of the Port to the local economy, particularly with future renovation and expansion plans announced last year.
The video was also an integral part of the Port’s booth at Cruise Shipping Miami (CSM), the leading international exhibition and conference serving the cruise industry. The booth also featured the splash design in the form of a dramatic water-based cruise ship rising out of the seas. Port Everglades won an additional 2014 AAPA Award of Excellence for the new trade show booth. The annual Communications Awards Program has recognized excellence in port communications since 1966.