Facebook’s 2012 Advertising Changes are Good for Business

Jan 13 , 2012

Reprinted from South Florida Business Journal – Peggy Nordeen

While many business marketers have put their toes in the water with LinkedIn, there is much more to do in the online social world – especially with Facebook’s upcoming advertising changes.

A fact proven over and over again in business-to-business (B2B) marketing is that case histories of good customer experiences outsell companies touting their own products.

Sharing experiences both personal and company-related is what social media is all about. A recent study of 1.2 billion unique Web users by Clearspring indicated that Facebook held a 52.1 percent volume share of consumers passing along information – including everything from interesting events … Read more.