In the past, brands could optimize their website for search engines by focusing on keywords, links, H1 and title tags. But today, there is an ever increasing amount of activity taking place in the social sphere. Given the new digital landscape, what should brands do to maintain their SEO?
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The South Florida Business Journal’s local Social Madness competition is down to its exciting last week, with two finalists each in the small, medium and large categories vying for the title of category champion. The local Social Madness winners will be announced on July 9, and entered in the national pool. (more…)
On June 26, Starmark commemorated its 35th year in business with a celebration at its headquarters in downtown Fort Lauderdale. Starmark clients, friends and local dignitaries joined the festivities that marked this extraordinary business milestone.
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Now more than ever, when people tweet and post, they include a hashtag. It’s a way for users to identify the subject or topic they are posting about. On platforms such as Twitter and Instagram, clicking or tapping the hashtag returns a live feed of posts from other people talking about the same topic.
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We are excited to announce the addition of four new Starmarkers to our Interactive Department, including one front end developer, one application programmer, and two IT specialists. We are expanding our interactive group to handle new client work and increase our capacity with web development, social and mobile applications. (more…)
Reprinted from South Florida Business Journal
Companies battling Round 2 of Social Madness gathered Thursday at a VIP reception held by Starmark International.
The social media challenge is presented by our parent company American City Business Journals and is locally sponsored by Starmark International.
The competition began earlier this month with 60 South Florida companies that were placed in a small, medium or large category based on the size of their collective social following. The eight companies in each category with the highest scores were placed in brackets and will go head to head in this round until July 8. The company with the highest score in each matchup will advance to Round 3.
See event slideshow on the South Florida Business Journal website.
By now, your brand has most likely established its social media presence. You’ve turned to every platform that will help expand your business. You’ve added trendy social media icons to your main website, hoping this will be enough to build your following.
But the truth is, keeping up with a company’s collection of social media outlets can exhaust any consumer. This is why your brand should consider organizing your social media channels into one central area on your website, called a “social hub.”
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Starmark would like to congratulate the local winners of Social Madness 2013 Round 1. These companies advanced to the next round by receiving one of the top eight highest scores at the end of the open format.
Starmark is not only a sponsor of the South Florida Business Journal’s Social Madness, a one-of-a-kind competition that measures a company’s social media engagement.Through social media channels, Starmark is also mentoring and coaching participating local businesses on social media best practices. The competition is now in its second round, a bracket format with eight companies in each size category. Round two lasts until June 24, when companies matched head to head will see who accumulated the most votes and best engagement. Starmark offered round one winners complimentary access to their proprietary software called the Social Playbook, which is designed to help companies with their marketing plans and give them an edge in their social media outreach.
Reprinted from the South Florida Business Journal
Facebook is increasing the targeting power of promoted posts to help local businesses grow their profits. Marketers in early June were given the ability to geo-target the promoted post so it will reach fans and friends of fans in a specific location. While it seems that this option may not be rolled out to all Pages as yet, marketers are excited to test its ability to make their Facebook promotion budgets more productive. (more…)
Facebook continues to enhance its platform and update the way users interact with brands. One recent upgrade is called Rich Stories, which is changing the look of users’ news feeds. For marketers, the directive is clear: Get visual!
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Starmark’s Chief Interactive Officer and all-around digital guru Brett Circe will be presenting at the Social Media Crash Course that runs from 8:00 – 11:30 a.m. on June 26. Brett will be speaking about what Facebook’s timeline and enhancements mean for business. The Social Media Crash Course is sponsored by the South Florida Business Journal. Register today because these events sell out quickly. (more…)
Starmark’s valued partner and kindred visionary Ross Schmadebeck, interactive manager at SeaWorld Parks & Entertainment, will speak at the June SFIMA event from 6:30 – 8:30 p.m. on June 13, at the Museum of Art | Fort Lauderdale.
Ross will describe how digital played a key role in getting people to “follow the freeze” to the new SeaWorld Orlando attraction Antartica: Empire of the Penguin. He will discuss how SeaWorld Orlando converted followers to digital brand ambassadors, and how creating a centralized web experience can immerse advocates and attract new fans. (more…)