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Cause Marketing: Win More Minds and Hearts

Supporting deserving causes makes the world better and helps brands connect more personally to customers. Successful cause marketing starts with smart data to understand audiences; authentic creative to instill trust; testing to validate the creative approach; and a mix of earned and paid media to reach people in appropriate ways.

Starmark created an enticing brand for an inspiring mission — connecting young adults with area employers for real-world work experiences; partnered with AutoNation to support breast cancer survivors and supporters; led marketing and creative initiatives to reduce homelessness; created more compassionate online experiences for families at Catholic Cemeteries and Catholic Hospice; and celebrated 25 years of heartfelt pediatric healthcare at Joe DiMaggio Children's Hospital.

We can help you win more minds and hearts. Learn more about how influential cause marketing can be to your organization.


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