West Palm Beach Develop a world-class website to increase positive citizen, neighborhood and government interaction with city of West Palm Beach

Challenge:
Take over a dozen disparate sites on multiple self-hosted platforms and combine them into a single cohesive design that represents the burgeoning dynamic city of West Palm Beach.

The main site for West Palm Beach needed to clearly address three distinct audiences: residents, businesses, and visitors to the community. Each of these audiences has different needs and desires from the city website.

In addition, each department within West Palm Beach, over 20 in all, needed to maintain ownership of their presence within the site, and many have their own domains that they want to maintain.

Solution:
Create a site that has persona-based filters on the home page for residents, businesses and visitors. The filter system allows the home page to “focus” content that is more relevant to the site visitor. For instance, a resident may see features like Utility Bill Pay, and a tourist may see more focus on parks and dining options.

For the multiple departments at West Palm Beach, the solution was to develop a “sub-home” page system. We created a sudo home page template for each department where the department can have complete ownership of their sub-home page, all within a master look and feel. Departments all got their own home page slider, welcome message, news and events feeds specific to their departments and more. The first few items of navigation under each department was made consistent across the site for site visitors with department specific navigation being placed just below allowing for consistency and the most flexibility.