Latest Posts

Generate Buzz and Bookings With a Meetings Incentive Package

An Incentive Package That Drew $7 Million In Revenue

Starmark developed a new incentive package called “Hello Savings” for the Greater Fort Lauderdale Convention and Visitors Bureau. Since business-meeting bookings between August and December were typically slower, the package strategically offered U.S.-based meeting planners up to $10,000 in the form of cash-back rebates, along with extra hotel perks, when they booked eligible 2017-2018 dates. The campaign successfully resulted in 19 meeting bookings closed, adding $7 million in additional revenue impact.

“Hello Sunny” to “Hello Savings” — A Nod to An Award Winning Brand

The video promoted the area’s unique meeting venues, including its 300 miles of scenic waterways. The “Hello Savings” theme was a clever nod to the destination’s successful and well-established “Hello Sunny” brand positioning, while the overall campaign components effectively supported print, digital, social and trade show marketing channels.

  • Hello Sunny Print Ad Magazine Greater Fort Lauderdale
  • Hello Sunny Email Greater Fort Lauderdale
  • Hello Sunny Banners Greater Fort Lauderdale
  • Hello Sunny Landing Page Greater Fort Lauderdale

The campaign directed users to a landing page that discussed the offers in more detail to seal the deal.

Create a resort brochure specifically designed to be an immersive experience for travel agents

The Connoisseur Collection by Karisma Hotels & Resorts was designed to far surpass the sophisticated expectations of upscale travelers. It is comprised of their most luxurious accommodations, with an exceptional level of service to match.

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Use new GDPR to build customer trust

Reprinted from South Florida Business Journal.

When I read about the heavy fines for noncompliance that the European Union’s newly revised General Data Privacy Regulation (GDPR) could levy on any company anywhere in the world, I was at first distressed. Then, I thought: “Perfect. Fear of noncompliance is the exact reaction intended.” That thought was followed by: “The European Union may have just done the world a big favor.” And then: “Not only individuals, but businesses, can benefit from the protection of data privacy.” (more…)

Starmark Ranked #5 Creative Agency In North America By Mobile Marketing Association

Starmark proudly announces having earned a ranking of #5 Creative Agency on the 2017 Mobile Marketing Association SMARTIES North America Business Impact Index.

Starmark Ranked Amongst Top Agencies In North America

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers, brands and technology enablers that drive significant business impact through mobile-first campaigns. Brett Circe, the Chief Digital Officer, stated saying:

“Starmark is incredibly proud to be featured on MMA’s Business Impact Index. It’s an honor to be ranked #5 in an index that includes 72 and Sunny, Havas and McCann–among others.”

Starmark’s Innovation Lab & Mobile Marketing

The Starmark Innovation Lab keeps Starmark on the edge of marketing technology, revolutionizing and expanding our clients’ possibilities. In 2010, Starmark made a strong push into mobile, including web, payments and apps for our clients.

In 2011, Starmark committed to the MMA Code of Ethics, which applies to everything we do. We have the utmost respect for the MMA and the SMARTIES because they uphold a high standard in the somewhat fragmented field of mobile marketing.

Today the lab continues that push today into the world of augmented reality, voice skills  and more. The Lab is continuously recognized with a variety of awards, including earning two patents. Among these awards are two SMARTIES from the MMA, one for an IoT location-based social reward technology, the other for an IoT App that creates synchronized lighting sequences for movies & TV with Philips Hue Lights.

What’s better than last-click attribution?

We Are Now Able to Understand and Re-Attribute PPC to Other Channels

Historically, marketers have leveraged last-click attribution as the go-to measurement tool for media attribution per sale or event, but looking closer at attribution modeling, we are now able to understand and re-attribute PPC to other channels including display, search, social media, email, direct mail–among others to quantify the contribution these efforts are making to the bottom line.

Furthermore, we can now understand which ad sites, banners or any other campaign components are driving sales and which aren’t allowing marketers to recalibrate efforts and budgets from impressions and clicks that are unlikely to drive sales, to display and search efforts that are more likely to result in sales. (more…)

Peggy Nordeen Named Seafarers’ House Business Leader of the Year

Seafarers’ House is pleased to announce that Peggy Nordeen, CEO of Starmark International, Inc. has been selected as Seafarers’ House 2018 South Florida Business Leader of the Year. (more…)

IG TV Proves the Need for Vertical Assets is Real

If you’ve logged onto Instagram recently you might have noticed a shiny new button next to your DM’s. That little button is about to change the way you watch videos on social media. (more…)

How to Deal with Facebook’s Break Up with Partner Categories

Unless you live under a rock, you’ve probably heard Facebook is on the chopping block for how it collects consumer data and unfortunately for advertisers, it’s changing targeting options for businesses. Soon private and public third-party targeting will be phased out and things such as behavioral-targeting parameters like purchasing, in-market audiences and others will no longer be available. (more…)

Take a data-driven approach to creating a more compassionate online experience

Planning a funeral for oneself or a loved one is a trying experience fraught with questions. Catholic Cemeteries of the Archdiocese of Miami worked with Starmark to launch a revamped website where connecting with their counselors and finding answers is much easier. (more…)

Influencing purchases with personal assistant technology

Reprinted from South Florida Business Journal.

The personal assistants that business marketers used to deal with were known as the gatekeepers to the decision-makers for a particular product or service. They were humans, and marketers could use research data and psychology to influence them and get access to their bosses. (more…)

Repackage how hospitality pros learn to provide ‘SUNsational Service’

Greater Fort Lauderdale is full of friendly faces and warm welcomes. And it’s no wonder. Broward County hospitality professionals take the “SUNsational Service” Training Course — an elevated level of training designed to ensure all visitors are handled with care, positivity and respect. This valuable course is offered by the county, in conjunction with the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB). (more…)