Planning a funeral for oneself or a loved one is a trying experience fraught with questions. Catholic Cemeteries of the Archdiocese of Miami worked with Starmark to launch a revamped website where connecting with their counselors and finding answers is much easier. (more…)
Reprinted from South Florida Business Journal.
The personal assistants that business marketers used to deal with were known as the gatekeepers to the decision-makers for a particular product or service. They were humans, and marketers could use research data and psychology to influence them and get access to their bosses. (more…)
Greater Fort Lauderdale is full of friendly faces and warm welcomes. And it’s no wonder. Broward County hospitality professionals take the “SUNsational Service” Training Course — an elevated level of training designed to ensure all visitors are handled with care, positivity and respect. This valuable course is offered by the county, in conjunction with the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB). (more…)
Turning 40 has never felt so fabulous! All four decades of Starmark’s forward thinking were on display for guests Thursday evening, May 10th as the record turnout of clients, Starmarkers, friends and family all marked Starmark’s 40th anniversary together.
Results-driven marketing work
Every wall in our offices shined with creative results representing millions in sales for our clients and hundreds of industry awards, (including 40+ just this year!)
Hands-on Innovation Lab fun
Guests had a blast test-driving cool new AR, VR & MR wizardry and our Hello Sunny Vending Machine, featuring FanWise technology, (now with its 2nd US patent!)
Networking with honored guests
Stars in attendance included business leaders headquartered throughout South Florida; advertising association leaders; and our very first Chicago clients.
Plus a warm welcome to our newest clients
The party was also the ideal time to welcome American Diabetes Association of South Florida; Broward College, our newest FPL client, FPL Services; and Viacom to our family.
“Today is about celebrating our history and our future,” said Starmark President, Jacqui Hartnett, in her remarks. “When Dan Estes and Peggy Nordeen founded us as a Chicago agency back in 1978, it wasn’t about a place named after them. It would be STARMARK: a brand that would last. A place where forward-thinking partners and employees proud to be called Starmarkers would join our growing family. I believe we achieved their vision.”
As guests raised their glasses of Starmark’s exclusive craft beer blend “StarBrew”, everyone toasted to four fabulous decades of great work, clients, friends and family!
Starmark proudly announces Honoree recognition for its Sync My Lights app: deemed “outstanding” by judges in the 22nd International Academy of Digital Arts and Sciences Webby Awards.
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It may have started with Dollar Shave Club, but subscription services have sky rocketed to all kinds of industries. (more…)
Christmas just came early for travel advertisers. Facebook has gifted social media advertisers with shiny new tool to reach your audience at the right time to take action. The social media giant is rolling out with Trip Consideration to help travel advertisers reach people who have expressed intent to travel, but have not yet decided where to go. (more…)
Reprinted from South Florida Business Journal.
Despite the controversy brewing around its transparency and privacy policies, Facebook – in concert with Instagram and Facebook Audience Network – is getting smarter about our purchase intentions and those of prospects by the hour. (more…)
Reprinted from South Florida Business Journal.
Advances in predictive modeling and marketing automation tools armed with machine learning are ending the sales forecasting guessing game and helping companies grow. No longer is your sales force the only go-to source of information on who potential customers will be, where they will come from, what will influence them, how much they will likely spend and when they will purchase. (more…)
Starmark earned three Platinum and two Gold awards at the 2017 Hermes competition for creative work on behalf of the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB). (more…)
Adding to a big year of ADDY award wins, Starmark took home an ADDY Silver for its Riptide Activation. The activation received this honor at the American Advertising Federation (AAF) District 4 Awards Gala, held in Orlando, FL on April 14th, 2018. The effort received its ADDY Silver award from a field of agency submissions spanning the entire state of Florida and The Caribbean.
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Starmark developed an online tour of Brightline’s express train service from a 360° perspective. This interactive tour offers our South Florida neighbors the ability to experience car-free, care-free travel on their own terms from the convenience of their mobile device or computer. Selling the experience this way was easy; when Brightline shared the 360° tour on social media, the post became one of their most popular posts of 2018.
Those who may not be used to the luxuries Brightline has to offer are given a rare glimpse inside the train’s top-notch features, from the lengthy legroom to the hand-stitched leather seats. Users can navigate down the train’s wide isles and click on amenities to read each of their detailed descriptions. They can even transform into the train’s engineer as they learn about all of the integral instruments used in the locomotive.
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