Reprinted from South Florida Business Journal.
“All companies should be considering augmented reality [AR] this year,” says Jay Miolla, who has been on the bleeding edge of digital technology strategy since the mid-1990s. (more…)
Search Engine Marketing (also known as PPC or Paid Search) is well-known as an effective way to advertise your brand, products and services to highly targeted audiences. However, many companies don’t take advantage of one of the most powerful targeting tactics of all – Ad Customizers. (more…)
Greater Fort Lauderdale is way more than sun and sand. That message came through loud and clear for artists and music fans during this year’s SXSW in Austin, Texas. (more…)
Starmark swept the prestigious 2017 MarCom Awards, earning 18 honors total for client work in tourism, technology, healthcare, community outreach and education sectors. Platinum Awards winners included: (more…)
Most marketers have heard of augmented reality (AR) and virtual reality (VR), with business leaders already exploring the benefits of both. But have you heard about mixed reality (MR) yet? (more…)
Right on the heels of the first approved patent this past September, Starmark now celebrates its second FanWise-related patent : Patent # US9922337B2 as registered with the U.S. Patent and Trademark Office. (more…)
Reprinted from South Florida Business Journal.
Technology can make us more efficient – or it can hungrily eat into our time and patience. Here are five suggestions to continually adapt, plan and integrate technology to make your work – and your workplace – smarter this year. (more…)
Your Facebook Newsfeed is about to pop off the screen – literally. The social media giant released the support for the industry-standard glTF 2.0 file format for Facebook 3D posts, making it easier for artist to share interactive 3D models. (more…)
Fort Lauderdale based integrated marketing agency Starmark was a nine-time ADDY® winner at the 2018 American Advertising Federation of Greater Fort Lauderdale and Palm Beaches Awards Gala, held at The Venue in Fort Lauderdale Thursday evening, March 8th, 2018. (more…)
Branding is one of the most important elements of any business, but it’s also one of the most misunderstood. (more…)
Reprinted from South Florida Business Journal.
Retailers may have woken up with smiles or not, during the week following Black Friday and Cyber Monday last year, depending on how their Black Friday and Cyber Monday sales fared. Those who spent time designing and testing the user experience (UX) are probably the ones smiling. (more…)
As an education powerhouse, Kaplan University (now Purdue University Global) prepares students with the knowledge and skills employers seek. Starmark and Kaplan worked together to create a campaign that highlighted the school’s commitment to advancing students’ careers.
The national campaign consisted of broadcast spots, social video, digital display banners and landing pages — each versioned for Kaplan’s Nursing, IT and Business programs for both online and ground campuses.
Kaplan’s core target audience wasn’t your everyday high school student. They were busy adults already working full time. The campaign needed to quickly illustrate why a degree with Kaplan was beneficial, as most prospective students were either looking to move up in their existing career or make a fresh start in a new field.
Starmark wanted to show that Kaplan University graduates are very different from the sea of other candidates, thanks to the school’s thorough academic curriculum.
Broadcast spots showed employees going about their workday and blending into their surroundings. Other employees and managers didn’t seem to notice them at all. It’s as if they were invisible. Then, things change. As the audience sees them take an online Kaplan University class; work an internship; or pass a certification, each of our heroes proudly emerges from their background and stands out vibrantly. Wardrobe changes and other visuals help convey their empowering ascent into higher-level positions and career satisfaction.
This campaign required three versions, to cover Nursing, IT and Business programs. It also needed still photography for banner ads and landing pages, plus specialized footage for social media that was different from the broadcast ad footage.
While our broadcast spots employed both visuals and voiceover to tell our story, our social versions were shot and edited to communicate well without sound to make an impression within users’ social media feeds — even when muted.
All digital assets directed to a campaign landing page, where prospective students found out all the ways a degree with Kaplan can help give students the technical and professional skills they need to stand out to employers.
Through proactive planning, we were able to capture everything, while saving Kaplan significant money. In just one two-day shoot, we covered:
Kaplan University reported that audiences responded well to the campaign, successfully capturing their school’s key value proposition while supporting university-wide enrollment goals.
It’s safe to say that when it comes to campaigns for educational institutions, this one stands out.