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Starmarkers Celebrate a Fantastic 40th

Turning 40 has never felt so fabulous! All four decades of Starmark’s forward thinking were on display for guests Thursday evening, May 10th as the record turnout of clients, Starmarkers, friends and family all marked Starmark’s 40th anniversary together.

Results-driven marketing work

Every wall in our offices shined with creative results representing millions in sales for our clients and hundreds of industry awards, (including 40+ just this year!)

Hands-on Innovation Lab fun

Guests had a blast test-driving cool new AR, VR & MR wizardry and our Hello Sunny Vending Machine, featuring FanWise technology, (now with its 2nd US patent!)

Networking with honored guests

Stars in attendance included business leaders headquartered throughout South Florida; advertising association leaders; and our very first Chicago clients.

Plus a warm welcome to our newest clients

The party was also the ideal time to welcome American Diabetes Association of South Florida; Broward College, our newest FPL client, FPL Services; and Viacom to our family.

“Today is about celebrating our history and our future,” said Starmark President, Jacqui Hartnett, in her remarks. “When Dan Estes and Peggy Nordeen founded us as a Chicago agency back in 1978, it wasn’t about a place named after them. It would be STARMARK: a brand that would last. A place where forward-thinking partners and employees proud to be called Starmarkers would join our growing family. I believe we achieved their vision.”

As guests raised their glasses of Starmark’s exclusive craft beer blend “StarBrew”, everyone toasted to four fabulous decades of great work, clients, friends and family!

Sync My Lights App Earns Global Webby Honoree

Starmark proudly announces Honoree recognition for its Sync My Lights app: deemed “outstanding” by judges in the 22nd International Academy of Digital Arts and Sciences Webby Awards.
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What’s the value of a repeat order to your business?

It may have started with Dollar Shave Club, but subscription services have sky rocketed to all kinds of industries. (more…)

Reach Travelers Before they choose a Destination with Facebook’s Trip Consideration

Christmas just came early for travel advertisers. Facebook has gifted social media advertisers with shiny new tool to reach your audience at the right time to take action. The social media giant is rolling out with Trip Consideration to help travel advertisers reach people who have expressed intent to travel, but have not yet decided where to go. (more…)

Pre-purchase influence grows on Facebook

Reprinted from South Florida Business Journal.

Despite the controversy brewing around its transparency and privacy policies, Facebook – in concert with Instagram and Facebook Audience Network – is getting smarter about our purchase intentions and those of prospects by the hour. (more…)

4 Ways to power up sales growth with marketing analytics

Reprinted from South Florida Business Journal.

Advances in predictive modeling and marketing automation tools armed with machine learning are ending the sales forecasting guessing game and helping companies grow. No longer is your sales force the only go-to source of information on who potential customers will be, where they will come from, what will influence them, how much they will likely spend and when they will purchase. (more…)

Starmark wins five Hermes Awards

Starmark earned three Platinum and two Gold awards at the 2017 Hermes competition for creative work on behalf of the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB). (more…)

Starmark adds another award with 2018 District ADDY Silver

Adding to a big year of ADDY award wins, Starmark took home an ADDY Silver for its Riptide Activation. The activation received this honor at the American Advertising Federation (AAF) District 4 Awards Gala, held in Orlando, FL on April 14th, 2018. The effort received its ADDY Silver award from a field of agency submissions spanning the entire state of Florida and The Caribbean.
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Let passengers embark on a first-class travel journey through an online 360° tour.

Starmark developed an online tour of Brightline’s express train service from a 360° perspective. This interactive tour offers our South Florida neighbors the ability to experience car-free, care-free travel on their own terms from the convenience of their mobile device or computer. Selling the experience this way was easy; when Brightline shared the 360° tour on social media, the post became one of their most popular posts of 2018.

Those who may not be used to the luxuries Brightline has to offer are given a rare glimpse inside the train’s top-notch features, from the lengthy legroom to the hand-stitched leather seats. Users can navigate down the train’s wide isles and click on amenities to read each of their detailed descriptions. They can even transform into the train’s engineer as they learn about all of the integral instruments used in the locomotive.

TAKE IT FOR A SPIN:

HIGHLIGHTS:

  • Browser-based tool optimized for handheld devices
  • Informative, interactive descriptions of prime amenities
  • Floor-to-ceiling panoramic photography view of
    • Locomotive
    • Select Coach
    • Smart Coach

Augmented reality meets business reality

Reprinted from South Florida Business Journal.

“All companies should be considering augmented reality [AR] this year,” says Jay Miolla, who has been on the bleeding edge of digital technology strategy since the mid-1990s. (more…)

Stay on Target with Ad Customizers

Search Engine Marketing (also known as PPC or Paid Search) is well-known as an effective way to advertise your brand, products and services to highly targeted audiences. However, many companies don’t take advantage of one of the most powerful targeting tactics of all – Ad Customizers. (more…)

Underground Lauderdale rocks the house at SXSW

Greater Fort Lauderdale is way more than sun and sand. That message came through loud and clear for artists and music fans during this year’s SXSW in Austin, Texas. (more…)