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Exploring new frontiers

Starmark is a full-service agency of strategy-driven innovators and skilled experts who help destinations, hotels, attractions, airports and cruise lines add rocket fuel to their marketing. That’s how we’re opening up new opportunities for Visit Florida Keys & Key West. It’s how we’re driving performance on Amelia Island’s website. For meetings and group travel, we helped Visit Lauderdale generate business for its extraordinary new convention center and Loews Miami Beach align multi-media marketing with their top-of-the line meeting spaces. Our formula is simple: a team that’s passionate about travel, driven by emerging tech and creativity, and supercharged by Agile Methodology, which means projects go better with us. So bring us your biggest business challenges, and let’s Defy Gravity together.

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Making Travel & Tourism Brands Shine

A new positioning helped Amelia Island find its unwind

The key to capturing a consumer’s vacation days is to first capture their imagination. It’s no secret that Florida is... View Article

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Boosting Nickelodeon Hotels & Resorts Bookings Year-Round

With luxury resorts on the sunny beaches of the Caribbean, Nickelodeon Hotels & Resorts has an offering that’s always in... View Article

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The Unique Beat of The Florida Keys… a Winning Campaign Strategy

For The Florida Keys & Key West, attracting today’s traveler requires a strategy that evolves along with its audience. The... View Article

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Attracting young, upscale travelers with fresh creative

Our partners at Karisma Hotels & Resorts needed to differentiate the Azul Beach Resorts sub-brand from the rest of the... View Article

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A “super” reunion becomes an award-winning brand activation

Regional airports like PIE are often unsung heroes. So when a friendship born in the stands at football’s biggest game... View Article

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Selling the vision: a campaign to win over meeting planners

With a $1B transformation underway for the Broward County Convention Center District, it wasn’t feasible to wait for the dust... View Article

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FLL rebrand and safety campaign = lift off

To ensure visitors moved around safely during infrastructure upgrades at FLL, one of the largest airports in the US, Starmark... View Article

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How we got the UK buzzing about sunny Fort Lauderdale

Three days. Countless brand impressions. In the middle of a cold UK winter, Starmark and the Greater Fort Lauderdale CVB... View Article

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Our Services

We’ve got you covered in every aspect of the marketing landscape. Talk to our experts about what’s now, what’s next and what’s best for your brand.

What Our Clients Say

Starmark is more than our agency of record — they’re part of our team. Their expertise in the DMO business, passion for The Florida Keys, and track record of high-ROI ideas make them the ideal partner to carry our brand forward. The way they’ve seamlessly supported our Visit Florida Keys team and other partners is the true definition of partnership.

- Kara Franker, JD, CDME, President & CEO, The Florida Keys & Key West

News and Awards

Starmark shares the stage at Amelia Island’s Annual Strategic Marketing Meeting

The Starmark tourism team recently had the honor of presenting the new Amelia Island campaign “Find your unwind ” to…

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Possible 2026: Four Takeaways from a Media Perspective

Three days. Dozens of sessions. And four different takeaways from our Starmark team. You’ve already heard from our Chief Digital…

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Possible 2026 Roundup: Brand & AI

This year’s Possible Conference in Miami made one thing clear: the novelty of generative AI is waning. In its place…

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The future is bright at Starmark with an expanded leadership team

Starmark is excited to enter its next era with Jacqui Hartnett stepping into the role of CEO, Katy Gewartowski as…

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We’re an agile agency

Better work.
better client relationships

Starmark has followed the Agile methodology, including deep-dive program context sessions with stakeholders, roadmapping with the expert team-members who will actually do the work, and daily team check-ins to ensure everything is on track. Every day, our clients experience the benefits of shared up-front planning. Flow time is in. Self-managed teams are in. Weekend rushes are out.

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