Starmark and the Greater Fort Lauderdale Convention and Visitors Bureau have partnered to create, reinvent and evolve one of the most dynamic and inclusive destination brands in the world. The Hello Sunny brand campaign still ranks as one of the world's most recognizable. The Greater Together video won the destination its very first EMMY award. Throughout that history, bringing new faces to Fort Lauderdale has been a matter of taking Fort Lauderdale to the world — from Times Square to Rockefeller Center and SXSW to the London Underground.
brought epic numbers to Greater Fort LauderdaleCASE STUDY
brought millions of $$$ to Greater Fort LauderdaleCASE STUDY
A Destination Marketing Campaign That Empowers Meetings Planners and Secures BookingsGreater Fort Lauderdale CVB
Promoting staycations and drive-market visitation with LauderdealsGreater Fort Lauderdale CVB
Creating an Experiential Tourism Event that Stands the Test of TimeGreater Fort Lauderdale CVB
A Destination Music Festival Activation for the Record BooksGreater Fort Lauderdale CVB
The partnership with Starmark has been ongoing for over a decade. Hello Sunny has become a way of life and redefined our brand.
Award: Starmark Brings Home Gold at the 2020 American Advertising Awards GalaMar 05 , 2020
Award: Starmark Wins 10 Marcom Platinum and Gold Awards in 2019 CompetitionDec 05 , 2019
Award: Starmark and client Greater Fort Lauderdale Celebrate Emmy® Award WinApr 04 , 2019
News: Greater Fort Lauderdale and Starmark Featured as a Facebook Case Study Success StoryFeb 27 , 2019