Starmark and the Greater Fort Lauderdale Convention and Visitors Bureau have partnered to create, reinvent and evolve one of the most dynamic and inclusive destination brands in the world. The Hello Sunny brand campaign still ranks as one of the world's most recognizable. The Greater Together video won the destination its very first EMMY award. Throughout that history, bringing new faces to Fort Lauderdale has been a matter of taking Fort Lauderdale to the world – from Times Square to Rockefeller Center and SXSW to the London Underground.
Idea: A Destination Music Festival Activation for the Record BooksJan 29 , 2020
Idea: How to communicate the vibrant culture of craft beer in and around Greater Fort LauderdaleApr 16 , 2019
Idea: Stealing the spotlight at Riptide Music Festival by engaging fans with an interactive boothFeb 26 , 2019
Idea: How to welcome world travelers, to Greater Fort Lauderdale, in a politically negative landscapeOct 17 , 2017
Award: Starmark Brings Home Gold at the 2020 American Advertising Awards GalaMar 05 , 2020
Award: Starmark Wins 10 Marcom Platinum and Gold Awards in 2019 CompetitionDec 05 , 2019
Award: Starmark and client Greater Fort Lauderdale Celebrate Emmy® Award WinApr 04 , 2019
News: Greater Fort Lauderdale and Starmark Featured as a Facebook Case Study Success StoryFeb 27 , 2019
I'm Carlos Molinet, Senior Vice President for the Greater Fort Lauderdale Convention & Visitors Bureau, and the partnership with Starmark has been ongoing for over a decade. Hello Sunny has become a way of life and redefined our brand. As we grow, we see Hello Sunny as that next obvious evolution to take us into the next decade.