Starmark and the Greater Fort Lauderdale Convention and Visitors Bureau have partnered to create, reinvent and evolve one of the most dynamic and inclusive destination brands in the world. The Hello Sunny brand campaign still ranks as one of the world's most recognizable. The Greater Together video won the destination its very first EMMY award. Throughout that history, bringing new faces to Fort Lauderdale has been a matter of taking Fort Lauderdale to the world – from Times Square to Rockefeller Center and SXSW to the London Underground.
Idea: How to communicate the vibrant culture of craft beer in and around Greater Fort LauderdaleApr 16 , 2019
Idea: Stealing the spotlight at Riptide Music Festival by engaging fans with an interactive boothFeb 26 , 2019
Idea: How to welcome world travelers, to Greater Fort Lauderdale, in a politically negative landscapeOct 17 , 2017
Idea: How do we share Greater Fort Lauderdale’s glorious sunshine with the rest of the world?Mar 15 , 2016
Award: Starmark and client Greater Fort Lauderdale Celebrate Emmy® Award WinApr 04 , 2019
News: Greater Fort Lauderdale and Starmark Featured as a Facebook Case Study Success StoryFeb 27 , 2019
Award: Greater Fort Lauderdale and Starmark Take Home Seven Wins From 2018 Florida Governor’s Conference on TourismOct 09 , 2018
Award: Starmark honored with three WebAwardsSep 25 , 2018
I'm Carlos Molinet, Senior Vice President for the Greater Fort Lauderdale Convention & Visitors Bureau, and the partnership with Starmark has been ongoing for over a decade. Hello Sunny has become a way of life and redefined our brand. As we grow, we see Hello Sunny as that next obvious evolution to take us into the next decade.