GFLCVB ‘Mild to Wild’ Campaign Earns Top AwardJun 16 , 2011
Created and developed by Starmark, the Greater Fort Lauderdale Convention & Visitors Bureau’s (GFLCVB ) GLBT mobile site, “Mild to Wild,” earned a “Best of Class” award from the National Association for County Information Officers (NACIO). The site also garnered a Gold ADDY award this past March from the Advertising Federation of Greater Fort Lauderdale. “Mild to Wild” allows visitors to select whether they want their day be “mild,” “medium” or “wild.” The site then randomly generates four activities to be enjoyed from day into night. The user can “remix” their outcome and generate new random choices as often as he or she likes. Mild to Wild mobile also features an accommodations guide — including gay-owned and gay-friendly accommodations — and Foursquare™ check-in offers. And since this is a mobile website, it will work on any web-enabled cell phone. Try the site now at sunny.org/mildtowild.