When I read about the heavy fines for noncompliance that the European Union’s newly revised General Data Privacy Regulation (GDPR) could levy on any company anywhere in the world, I was at first distressed. Then, I thought: “Perfect. Fear of noncompliance is the exact reaction intended.” That thought was followed by: “The European Union may have just done the world a big favor.” And then: “Not only individuals, but businesses, can benefit from the protection of data privacy.” (more…)
Starmark Ranked #5 Creative Agency In North America By Mobile Marketing Association
Starmark Ranked Amongst Top Agencies In North America
The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers, brands and technology enablers that drive significant business impact through mobile-first campaigns. Brett Circe, the Chief Digital Officer, stated saying:
“Starmark is incredibly proud to be featured on MMA’s Business Impact Index. It’s an honor to be ranked #5 in an index that includes 72 and Sunny, Havas and McCann–among others.”
Starmark’s Innovation Lab & Mobile Marketing
The Starmark Innovation Lab keeps Starmark on the edge of marketing technology, revolutionizing and expanding our clients’ possibilities. In 2010, Starmark made a strong push into mobile, including web, payments and apps for our clients.
In 2011, Starmark committed to the MMA Code of Ethics, which applies to everything we do. We have the utmost respect for the MMA and the SMARTIES because they uphold a high standard in the somewhat fragmented field of mobile marketing.
We Are Now Able to Understand and Re-Attribute PPC to Other Channels
Historically, marketers have leveraged last-click attribution as the go-to measurement tool for media attribution per sale or event, but looking closer at attribution modeling, we are now able to understand and re-attribute PPC to other channels including display, search, social media, email, direct mail–among others to quantify the contribution these efforts are making to the bottom line.
Furthermore, we can now understand which ad sites, banners or any other campaign components are driving sales and which aren’t allowing marketers to recalibrate efforts and budgets from impressions and clicks that are unlikely to drive sales, to display and search efforts that are more likely to result in sales. (more…)
Peggy Nordeen Named Seafarers’ House Business Leader of the Year
Seafarers’ House is pleased to announce that Peggy Nordeen, CEO of Starmark International, Inc. has been selected as Seafarers’ House 2018 South Florida Business Leader of the Year. (more…)
IG TV Proves the Need for Vertical Assets is Real
If you’ve logged onto Instagram recently you might have noticed a shiny new button next to your DM’s. That little button is about to change the way you watch videos on social media. (more…)
NSU Dr. Kiran C. Patel College of Allopathic Medicine wins three Radiance Awards at PRSA
How to Deal with Facebook’s Break Up with Partner Categories
Unless you live under a rock, you’ve probably heard Facebook is on the chopping block for how it collects consumer data and unfortunately for advertisers, it’s changing targeting options for businesses. Soon private and public third-party targeting will be phased out and things such as behavioral-targeting parameters like purchasing, in-market audiences and others will no longer be available. (more…)
Take a data-driven approach to creating a more compassionate online experience
Planning a funeral for oneself or a loved one is a trying experience fraught with questions. Catholic Cemeteries of the Archdiocese of Miami worked with Starmark to launch a revamped website where connecting with their counselors and finding answers is much easier. (more…)
Influencing purchases with personal assistant technology
The personal assistants that business marketers used to deal with were known as the gatekeepers to the decision-makers for a particular product or service. They were humans, and marketers could use research data and psychology to influence them and get access to their bosses. (more…)
Repackage how hospitality pros learn to provide ‘SUNsational Service’
Greater Fort Lauderdale is full of friendly faces and warm welcomes. And it’s no wonder. Broward County hospitality professionals take the “SUNsational Service” Training Course — an elevated level of training designed to ensure all visitors are handled with care, positivity and respect. This valuable course is offered by the county, in conjunction with the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB). (more…)
Starmarkers Celebrate a Fantastic 40th
Turning 40 has never felt so fabulous! All four decades of Starmark’s forward thinking were on display for guests Thursday evening, May 10th as the record turnout of clients, Starmarkers, friends and family all marked Starmark’s 40th anniversary together.
Results-driven marketing work
Every wall in our offices shined with creative results representing millions in sales for our clients and hundreds of industry awards, (including 40+ just this year!)
Guests had a blast test-driving cool new AR, VR & MR wizardry and our Hello Sunny Vending Machine, featuring FanWise technology, (now with its 2nd US patent!)
Networking with honored guests
Stars in attendance included business leaders headquartered throughout South Florida; advertising association leaders; and our very first Chicago clients.
Plus a warm welcome to our newest clients
The party was also the ideal time to welcome American Diabetes Association of South Florida;Broward College, our newest FPL client, FPL Services; and Viacom to our family.
“Today is about celebrating our history and our future,” said Starmark President, Jacqui Hartnett, in her remarks. “When Dan Estes and Peggy Nordeen founded us as a Chicago agency back in 1978, it wasn’t about a place named after them. It would be STARMARK: a brand that would last. A place where forward-thinking partners and employees proud to be called Starmarkers would join our growing family. I believe we achieved their vision.”
As guests raised their glasses of Starmark’s exclusive craft beer blend “StarBrew”, everyone toasted to four fabulous decades of great work, clients, friends and family!
Sync My Lights App Earns Global Webby Honoree
Starmark proudly announces Honoree recognition for its Sync My Lights app: deemed “outstanding” by judges in the 22nd International Academy of Digital Arts and Sciences Webby Awards. (more…)
