Latest Posts

Starmark wins five Hermes Awards

Starmark earned three Platinum and two Gold awards at the 2017 Hermes competition for creative work on behalf of the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB). (more…)

Starmark adds another award with 2018 District ADDY Silver

Adding to a big year of ADDY award wins, Starmark took home an ADDY Silver for its Riptide Activation. The activation received this honor at the American Advertising Federation (AAF) District 4 Awards Gala, held in Orlando, FL on April 14th, 2018. The effort received its ADDY Silver award from a field of agency submissions spanning the entire state of Florida and The Caribbean.
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Let passengers embark on a first-class travel journey through an online 360° tour.

Starmark developed an online tour of Brightline’s express train service from a 360° perspective. This interactive tour offers our South Florida neighbors the ability to experience car-free, care-free travel on their own terms from the convenience of their mobile device or computer. Selling the experience this way was easy; when Brightline shared the 360° tour on social media, the post became one of their most popular posts of 2018.

Those who may not be used to the luxuries Brightline has to offer are given a rare glimpse inside the train’s top-notch features, from the lengthy legroom to the hand-stitched leather seats. Users can navigate down the train’s wide isles and click on amenities to read each of their detailed descriptions. They can even transform into the train’s engineer as they learn about all of the integral instruments used in the locomotive.

TAKE IT FOR A SPIN:

HIGHLIGHTS:

Browser-based tool optimized for handheld devices
Informative, interactive descriptions of prime amenities
Floor-to-ceiling panoramic photography view of
- Locomotive
- Select Coach
- Smart Coach

Augmented reality meets business reality

Reprinted from South Florida Business Journal.

“All companies should be considering augmented reality [AR] this year,” says Jay Miolla, who has been on the bleeding edge of digital technology strategy since the mid-1990s. (more…)

Stay on Target with Ad Customizers

Search Engine Marketing (also known as PPC or Paid Search) is well-known as an effective way to advertise your brand, products and services to highly targeted audiences. However, many companies don’t take advantage of one of the most powerful targeting tactics of all – Ad Customizers. (more…)

Underground Lauderdale rocks the house at SXSW

Greater Fort Lauderdale is way more than sun and sand. That message came through loud and clear for artists and music fans during this year’s SXSW in Austin, Texas. (more…)

Starmark wins a record-breaking 18 MarCom awards

Starmark swept the prestigious 2017 MarCom Awards, earning 18 honors total for client work in tourism, technology, healthcare, community outreach and education sectors. Platinum Awards winners included: (more…)

Get ready: ‘Another’ reality is on the horizon

Most marketers have heard of augmented reality (AR) and virtual reality (VR), with business leaders already exploring the benefits of both. But have you heard about mixed reality (MR) yet? (more…)

Starmark Lab Earns Patent for Ability to Dynamically Value Social Media Influence

Right on the heels of the first approved patent this past September, Starmark now celebrates its second FanWise-related patent : Patent # US9922337B2 as registered with the U.S. Patent and Trademark Office. (more…)

5 Ways to Work Smarter, not harder, in 2018