The Greater Fort Lauderdale Convention & Visitors Bureau (GFL CVB), the Starmark team and Diamond View Studios earned a 2018 Emmy® Award for their collaboration on the “Greater Together” campaign video. The video was recognized in the Commercials category at the 42nd Annual Suncoast Regional Emmy® Awards by the National Academy of Television Arts & Sciences. (more…)
Reprinted from South Florida Business Journal
Predictions are that 2019 may be slower for many businesses, so optimizing your current efforts and considering more ways to increase return will be more important than ever. What follows is a starter list of considerations to keep ahead of the competition. (more…)
Nickelodeon Hotels & Resorts Punta Cana is the only Nickelodeon all-inclusive luxury beach resort in the Caribbean. The all-ages destination combines the modern, five-star pampering of Karisma Hotels & Resorts with the beloved playfulness of Nickelodeon. (more…)
Reprinted from South Florida Business Journal.
While bitcoin rollercoasters in the global monetary markets, creative business minds and entrepreneurs continue to explore new ways to use the cryptocurrency’s blockchain platform. (more…)
To bring more visitors to Greater Fort Lauderdale, Starmark and client Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) developed a strategic campaign utilizing Facebook’s “Trip Consideration” feature. (more…)
For the 2nd year in a row, Starmark and the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) took over Riptide Music Festival on Fort Lauderdale beach with a booth to remember. Named “House of GFL,” the booth promoted Underground Lauderdale, a division of GFLCVB that celebrates local music, arts and culture. On Nov. 30-Dec. 2, hundreds of music fans lined up outside the tent, ready to get flash tattoos and free swag, as well as participate in a live art activation and a one-of-a-kind photo booth experience. (more…)
Reprinted from South Florida Business Journal
At the Mobile Marketing Association: Innovate event in New York City last October, several speakers wrapped their presentations around innovative ways data could be helping businesses market more effectively. (more…)
Fill in the blank: “Business would be so much easier if our customers knew more about ______.” Well, there you go! Make whatever completes that sentence your content mission. (more…)
Reprinted from South Florida Business Journal
Today, Google owns well over 90 percent of organic search. While that may be diminished by blockchain someday, few can dispute it is impacting our daily lives and businesses. (more…)
To gain a huge advantage over your business’ competitors, marketers need to prioritize data science over opinions acquired to generate and retain profitable customers at a lower cost.
This month marks the 10th anniversary of Starmark eTips and we couldn’t be more proud and grateful to our in-house experts for their contributions over the last 10 years in helping us keep marketers abreast of the latest trends in branding, advertising, digital and mobile marketing. To date, we have published nearly 300 eTips and five volumes but are they still relevant? Do they stand the test of time? How many of them have gone the way of dinosaur and how many have proven their staying power? (more…)
Reprinted from South Florida Business Journal.
Combining the strengths of advertising to attract customers and content marketing to keep them engaged is a powerful combination not all companies are leveraging effectively. (more…)