Latest Posts

Starmark heralds the holiday season with clients and friends

On November 30, Starmark celebrated the warmth of the new holiday season at its downtown Fort Lauderdale headquarters. With clients and friends gathered near, the evening provided a festive opportunity for Starmark to reflect on and celebrate the year’s achievements.

Among the evening’s highlights were:

Alexa:
This holiday season, Amazon Echo and Google Home will undoubtedly land in millions of stockings hung by the fire. And you experienced the Starmark voice skills we created specifically for Crown Castle Fiber customers. Imagine what we can do for your business!

360 Views:
As showcased at the party, 360-views offer a dynamic new edge to your social media posts! With this easy tool that snaps right onto your iPhone, now you can immerse and engage with your followers using the same “theatre-in-the-round” technology. Perfect for live events or showcasing exotic destinations!

Sync My Lights:
Now that you’ve experienced Sync My Lights during our live demo, you can enjoy your favorite movies, TV shows and music videos even more by creating Sync My Lights recipes – customized lighting experiences that capture the on-screen action, sound and emotion! A sure hit at your next industry trade show!

In her remarks, Starmark President Jacqui Hartnett said, “We are grateful for the success of Starmark and our client partners over the past year, and we look forward to new opportunities in 2018!”

Our hearts were aglow while we indulged in a deliciously good time with our clients and friends gathered near. Happy Holidays from our family to yours!

Ready for the Mobile Re-Index?

If you’ve been following the SEO news, you may have heard rumblings of Google’s next Mobilegeddon–the famous 2015 algorithm update that gave mobile-friendly sites higher priority in search rankings. (more…)

Fishing for TV’s ‘cord cutters’ with streaming video ads

Reprinted from South Florida Business Journal.

Video streaming services and platforms are creatively helping all sizes of advertisers reach straying target audiences who are rapidly fleeing traditional TV and cable networks. (more…)

Position and brand South Florida as the world’s marine research leader

To position South Florida as the global hub for marine research that advances medicine, food, energy and climate science during the Fort Lauderdale International Boat Show, the Marine Research Hub needed a compelling brand proposition and visual identity. And it needed them fast.

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Branding at a Glance

With distracted consumers encountering visual noise from every angle, making sure your brand passes the glance test is more important than ever. (more…)

A spooktacular Halloween celebration at Starmark

Halloween Fun at Starmark!

Check out these fiendishly funny, ghoulishly gorgeous and wickedly whimsical costumes!

Happy Halloween!

Staying Agile through Irma: What We Learned During a Stormy Sprint

Thursday, June 1, 2017 – Like every year, Starmark leadership meets on the first day of Hurricane Season to review and update our business continuity plan (BCP) created in the wake of Hurricane Katrina.

Thursday, September 7, 2017 – In preparation for Hurricane Irma, our business continuity plan goes into effect to protect employees, property and workflow during the storm.

Friday, September 22, 2017 – After a full two-week sprint out of the office, the entire Starmark team holds a Sprint Retro focused on continuous improvement of our BCP.

Here’s what we learned after a sprint under storm conditions:

There’s no replacement for having a plan

Hope for the best. Prepare for the worst. That’s what having a business continuity plan is all about.

After 12 years without an incident, it would have been easy for Starmark to get lackadaisical about updating our BCP every year. But having the plan up-to-date made all the difference.

Over the years the plan has evolved as technology evolves. We are now able to take advantage of the newest cloud storage options, communication methods, and our experiences from two years of agency-wide Agile Methodology.

Productivity stayed up even when servers went down

Even though the office runs on a generator, damage to power and fiber lines around the Starmark office complicated remote access to our file servers. But with a bit of pre-planning, most active project files were replicated to one of our cloud servers. Teams were able to keep stories on track, even with more than half our staff evacuated to remote locations.

And once back in the offices, having a separate cloud platform made integrating new work back to our our server as simple as dragging and dropping.

Close teams make distance irrelevant

Teams worked together around a small cafe table in the lobby of a condominium high-rise. One roadmapped a new project in the elevator bay of a hotel.  Another executed an entire multimedia campaign using Hangouts from three different states. We learned that when teams are comfortable collaborating on a daily basis, very few things can stand in the way of accomplishing solid work.

We are more resilient than we realized

As an Agile team, we’re set up to respond well to change versus doggedly following a plan. During Irma, however, we dealt with enough change to push Agile to its limits. Some client efforts were paused while they also recovered. Several new efforts were born out of storm recovery efforts. Priorities shifted on a daily basis as power and data access came back across the state.

Even when we’re out of office, we’re still tongue in cheek

We created Irma Awards to lend a little levity to a tough situation.

With our IT and accounting teams working tirelessly, Starmarkers battling traffic to get back home and others without power to their homes for more than a week, we shrugged off frustration to celebrate with a happy hour awards ceremony.

Prepare to make your website ADA compliant

ADA (American Disabilities Act) compliance has been a requirement for government & public entity websites for nearly 20 years. However, as the general public’s online lives are merging with daily physical needs for acquiring products and services, lawsuits citing ADA accessibility on consumer websites have recently cropped up in several states, including Florida. (more…)

How to welcome world travelers, to Greater Fort Lauderdale, in a politically negative landscape

In this time of travel bans and safety concerns, The Greater Fort Lauderdale Convention & Visitors Bureau, Starmark and DiamondView launched an unprecedented initiative to serve as a warm welcome for all visitors – an expression of our open-door/open heart philosophy. The campaign launch, featuring this centerpiece video, launched on the United Nations’ World Tourism Day. Additional activations and extensions will continue into 2018, providing further reminders that in Greater Fort Lauderdale, everyone is welcome – every day. (more…)

Starmark team receives first patent for its breakthrough FanWise social reward technology

FanWise, a unique social-mobile technology system developed by Starmark International’s in-house Innovation Lab team, achieved a significant milestone, receiving September 26, 2017, Notice of Allowance on the first of multiple patent applications filed with the U.S. Patent and Trademark Office. (more…)

Our New Post-Cookie Reality

Apple’s latest release of iOS 11, featured on the iPhone X, includes a (pretty cool) Safari browser feature called Intelligent Tracking Prevention. ITP takes Apple’s user privacy commitment to new heights, using AI-derived techniques to set stricter time limits on first- and third-party web cookies. (more…)

Five things to know about machine learning

Reprinted from the South Florida Business Journal.

The definition of machine learning comes under the umbrella of artificial intelligence, but is less about human-like decision-making and more about writing code, called algorithms, that will automatically change outcomes as new data becomes available. In other words: These algorithms evolve and improve as data changes, without developers having to write new code. (more…)