Facebook continues to enhance its platform and update the way users interact with brands. One recent upgrade is called Rich Stories, which is changing the look of users’ news feeds. For marketers, the directive is clear: Get visual!
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Starmark’s Chief Interactive Officer and all-around digital guru Brett Circe will be presenting at the Social Media Crash Course that runs from 8:00 – 11:30 a.m. on June 26. Brett will be speaking about what Facebook’s timeline and enhancements mean for business. The Social Media Crash Course is sponsored by the South Florida Business Journal. Register today because these events sell out quickly. (more…)
Starmark’s valued partner and kindred visionary Ross Schmadebeck, interactive manager at SeaWorld Parks & Entertainment, will speak at the June SFIMA event from 6:30 – 8:30 p.m. on June 13, at the Museum of Art | Fort Lauderdale.
Ross will describe how digital played a key role in getting people to “follow the freeze” to the new SeaWorld Orlando attraction Antartica: Empire of the Penguin. He will discuss how SeaWorld Orlando converted followers to digital brand ambassadors, and how creating a centralized web experience can immerse advocates and attract new fans. (more…)
Clients often ask their social media managers about how many people their brand is reaching on Facebook. Facebook provides two answers to this question.
Total Likes is Facebook’s measurement for a page’s audience – the number of people who have “liked” your page. Friends of Fans is a statistic that calculates the potential ad audience for sponsored stories. The Friends of Fans number can be located only on your Facebook Insight page.
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Starmark CEO Peggy Nordeen and Vice President Diego Naranjo spoke at the Greater Fort Lauderdale Alliance “Economic Gardening” CEO Roundtable III on May 17 about social media and today’s business environment. Nordeen described social media’s transformation of the business landscape, and how consumers rely on social channels as the new customer service. Naranjo provided an overview of best practices for Facebook, LinkedIn, YouTube and SlideShare. Each platform reaches a different audience and plays a distinct role in a business’ marketing and communications.
“Every business needs to evaluate which social outlets are most useful in their industry,” Nordeen said. “Success in social media requires research and customer insights, just as in traditional marketing.”
For individuals and brands, the inescapable truth of our digital age is that your reputation is what Google says it is. You can boost your rankings of positive stories by creating keyword optimized content, and by developing successful linking strategies (link bait hint – awards, competitions, freebies, etc.). However, active social media platforms are a vital tactic for claiming high Google rankings.
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Starmark is pleased to announce that its client Greater Fort Lauderdale Convention & Visitors Bureau won 2013 Communicator Awards in multiple categories. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded nearly two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. The Communicator Awards honors work that transcends innovation and craft – work that made a lasting impact. (more…)
The biggest and most expansive attraction in SeaWorld Orlando’s history, Antarctica: Empire of the Penguin™. This epic exploration of a mysterious world blends animal encounters with an exhilarating family ride for a one-of-a-kind experience the whole family will enjoy. Be transported to an icy world like you’ve never seen before. Experience the majestic grandeur of the South Pole and see it through the penguins’ eyes on an exhilarating, first-of-its-kind family ride. Then, step out and explore their colony in an expanse that envelops you in cool extremes: bringing you above and below their icy world. Are you ready?
Starmark announced today that campaigns on behalf of clients in Orlando and Fort Lauderdale have won three prestigious Hermes Platinum Awards. The Hermes Creative Awards is an international competition for professionals involved in the concept, writing and design of traditional and emerging media. (more…)
On May 1, 2013, Starmark kicks off its 35th anniversary – 35 years of providing big ideas and bottom line results to businesses around the globe. From its first day to today, Starmark’s hallmark has been attracting talented employees who have conceived, produced and delivered on projects that have propelled clients toward their goals. Those client companies who partnered with the agency have also had their own fun, growth and inspiration along the journey.
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Congrats to Starmark Client Silver Airways!
Starmark is delighted to announce that Air Transport World has named Starmark client Silver Airways the 2013 Regional Airline of the Year. Fort Lauderdale-based Silver Airways was honored for its outstanding growth and achievements, and its overall contributions to the regional aviation industry. The carrier is the first U.S.-based airline to win the coveted ATW Regional Airline of the Year award since 2008.
One of the most challenging circumstances in Public Relations and Reputation Management is anti-brand activism. Coordinated activists use tactics such as protests, negative media coverage, and even political pressure to effect change. Companies may rightly determine that their business’ long term interests are best served by agreeing to a group’s demands. However, if a company believes that certain demands pose a threat to its business, there are important considerations regarding how to respond.
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