Organizations and brands should maximize their own social media channels to engage with their patrons and customers. However, detractors intent on criticizing, attacking or being downright disruptive can create a number of challenges for companies striving to maintain a positive narrative.
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On March 5th, Starmark hosted talks by top Google thought-leaders, live from the Googleplex. We enjoyed 90 minutes of great content, food, and discussions with Google and Starmark clients.
The Agenda included:
John Nicoletti, Director of Agency Development, Google
Fort Lauderdale based integrated marketing agency Starmark received more than a dozen honors at the Advertising Federation of Greater Fort Lauderdale’s ADDY Awards this past weekend. (more…)
A well-designed logo, compelling mission statement, and a personality to match can play a big role in how you are perceived in the social media spheres; and ultimately launch your organization into the global arena. With the introduction of new social media channels practically everyday, it’s important to create a compelling first impression with your fans, followers, circles, etc., and then incite them to engage with you. Equally important is weaving together your brand across all social media platforms so there is a consistent message regardless of where your customers engage with you.
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Reprinted from South Florida Business Journal
If your organization is like many, you probably prepared and approved your marketing and media program for 2013 a couple of months ago. Retailers review the program at least monthly, but for other types of organizations, the program often goes on autopilot with a quarterly review, even if you get a weekly spreadsheet with results.
For businesses in the professional and service industries, quarterly used to be enough. We all know that isn’t so today, but how do busy senior managers make time to monitor their tactical communications performance, particularly with the advent of social media? (more…)
With our friends SeaWorld Orlando in the promotion of Antarctica: Empire of the Penguin
Happy holidays to all our friends, and here’s to a prosperous 2013!
Mobile commerce shattered record sales on Black Friday with an increase of 221% over prior year. In addition, transactions via mobile devices accounted for 22% of total record-setting Cyber Monday sales. With staggering statistics like these, it’s hard to ignore that “MCommerce” has finally arrived. If you haven’t considered adding mobile technology to your eCommerce site, you’re already behind the curve!
Primarily, there are three Mobile Commerce categories that generate incremental sales:
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Reprinted from South Florida Business Journal
Every businessperson would invest in advertising and media if they could know the return in advance of the spend. In the case of businesses with established brand equity, the effort and expense to bring reasonable returns will most likely be more predictable and less costly than a new brand introduction. However, market conditions and message delivery systems are constantly changing, and even established businesses feel out of control when faced with the question of “where to spend” their media budgets. (more…)
You’ve probably heard the buzz about Klout, but what does it all mean? Klout measures your online “social influence” based on your ability to drive interaction action across the social web. Your Klout score falls on a scale between 1-100 and rates your ability to engage and influence your friends and followers in a variety of social interactions. If you have a Twitter account, then you have a Klout score. Do you know yours?
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This week we are going to cover a useful tool called SocialBro. SocialBro is a dashboard that analyzes your Twitter friends and followers and gives many insights and in depth reports. It also allows you to search, sort, and manage your account in bulk, but with the all important human touch.
It has so many tools, though, it’s hard to know where to start. There are a couple key features that we think are very useful.
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Social media has given consumers a voice, revolutionizing the way we influence our friends and share our opinions about products and services. With the implementation of a new “want” button, Facebook is taking a step toward social commerce. This feature will bridge the gap between a consumer’s desire for a product and the physical act of making a purchase.
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