Facebook has just rolled out a completely overhauled Insights tool. Facebook admins can take advantage of the cleaner, faster and simpler metrics interface, as well as comprehensive brand analytics, to learn what is working and what can be improved.
Major upgrades include:
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According to a recent study, 82 percent of local consumers use search engines, not phone books, to find local businesses. The death of the yellow pages means that ranking high in a local search – and therefore local SEO – are priorities for any business trying to drive local traffic.
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Starmark’s Augmented Reality (AR) app strategy for SeaWorld Orlando took fans on an unforgettable Antarctic adventure — no flight needed. It played a key role at every stage of the campaign, driving awareness, participation and social shares at SeaWorld’s 10-city “Epic Voyage” Antarctica Tour, as well as in consumers’ own homes.
SeaWorld Orlando’s new thrilling, chilling attraction, Antarctica: Empire of the Penguin, encompassed a ride, penguin habitat, gift shop and restaurant. It was their biggest expansion to date: they needed to generate awareness and desire to visit months before it opened.
Starmark proposed an augmented reality app that could boost awareness, create social conversation and generate buzz in engaging ways. The app would be sponsored by the Coca-Cola Company, one of the park’s key marketing partners.
Leveraging leading-edge augmented reality, the Empire of the Penguins AR app transported fans to real-world penguin life on the icy South Pole continent. Consumers could meet and interact with the attraction’s characters one-to-one: at an event or right in their own homes.
Users shot AR videos of themselves, friends, family, even their pets. The app augmented this video with scenes from Antarctica featuring the penguins. We collaborated closely with SeaWorld’s designers, using the same 3D models and textures they did. This ensured strong synergy between app and actual in-park ride.
In addition to AR, users could discover more about Antarctica through a video trailer, penguin personality quiz and fast facts. They could buy park tickets. Enter a sweepstakes. And engage with SeaWorld Orlando socially.
The app was modular: topics could be added or removed easily as opening date neared. Once the attraction opened, a live Penguin Cam was added.
The app also simplified Social Media sharing with pre-populated handles and hashtags. Fans eagerly shared 94,000 pics and videos, driving big viral buzz and awareness for the attraction.
The app successfully moved consumers from interest to desire to action, all while creating brand loyalty and higher awareness among family and friends. It was a key attraction at SeaWorld’s 10-city “Epic Voyage” Antarctica Tour campaign, with the campaign itself driving:
Reprinted from the South Florida Business Journal. Peggy Nordeen.
A recent survey of the “young and hip,” born between 1988 and 1994 and the youngest of the millennials, produced some interesting insights into this generation of consumers. These young ones have “attitude” about how and they use websites, apps and social communities. As marketers, we need to tune into their thoughts, not only to reach them more effectively, but also because they are major influencers in their families and social communities. (more…)
Crises are an inevitable cost of doing business, whether it’s a cruise ship fire, an outbreak of foodborne illness or some highly publicized litigation. However, when disaster strikes, many companies are left wondering: what do we do now?
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Facebook, the world’s largest social network and a multi-billion dollar public company, is continually innovating its product and testing the limits of social. Here is a snapshot of some considerations for using Facebook to engage with customers:
Starmark congratulates the three category winners of the South Florida Business Journal’s local Social Madness competition. After four close and competitive rounds, the small, medium and large company winners beat out a combined 59 participants. The local winners will now enter the national pool, and test their social skills against other local market winners.
Starmark is proud to have been a sponsor of Social Madness, and to have offered coaching and mentoring to competing local businesses through its social media channels. Starmark’s continuing thought leadership includes weekly eTips about the latest trends in marketing and communications.
In the past, brands could optimize their website for search engines by focusing on keywords, links, H1 and title tags. But today, there is an ever increasing amount of activity taking place in the social sphere. Given the new digital landscape, what should brands do to maintain their SEO?
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The South Florida Business Journal’s local Social Madness competition is down to its exciting last week, with two finalists each in the small, medium and large categories vying for the title of category champion. The local Social Madness winners will be announced on July 9, and entered in the national pool. (more…)
On June 26, Starmark commemorated its 35th year in business with a celebration at its headquarters in downtown Fort Lauderdale. Starmark clients, friends and local dignitaries joined the festivities that marked this extraordinary business milestone.
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Now more than ever, when people tweet and post, they include a hashtag. It’s a way for users to identify the subject or topic they are posting about. On platforms such as Twitter and Instagram, clicking or tapping the hashtag returns a live feed of posts from other people talking about the same topic.
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We are excited to announce the addition of four new Starmarkers to our Interactive Department, including one front end developer, one application programmer, and two IT specialists. We are expanding our interactive group to handle new client work and increase our capacity with web development, social and mobile applications. (more…)