Reprinted from South Florida Business Journal.
While few events are as large as the Fort Lauderdale International Boat Show, it provides a great opportunity to observe and participate in the good and not-so-good use of social media. And, it’s in Fort Lauderdale through Monday – #FLIBS, for those of you who want to start reading and sharing the tweets. (more…)
Without a clear understanding of the feelings or emotions surrounding your brand mentions, your standard web analytics can be misleading. A rising number of online mentions may mean an increased interest in your brand, but there’s little to celebrate if the sentiment behind them is predominately negative. You can create a richer portrait of your brand with sentiment analysis, and plan and adjust your social media content strategies accordingly.
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Retargeting is a new, hot technology that can guarantee an effective frequency of customer contact. However, if you’re not careful, overexposure can lead to diminishing returns. Expert consultation is key prior to rollout.
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In March 2013, Facebook announced the launch of its Facebook Graph Search, a direct search engine challenge to Google. Facebook’s approach to search was not to rank websites based on keywords, but rather to use its own data trove to return meaningful results based on relationship entities. For a context-related search, Google would be unable to compete.
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Mirror, Mirror is a favorite Star Trek episode. In that episode the “mirror” copy of Kirk and team are exact opposites of the characters we have come to love. But what if Starfleet could have many Captain Kirks — or — many captains just like him?
That’s what the Facebook Lookalike Audiences aims to do. (more…)
Starmark announced today the official release of the third volume of its compendium of research and recommendations for today’s marketer. This eTips edition: “50 eTIPS TO KEEP YOU AHEAD OF THE CURVE” focuses on the technologies that are revolutionizing business, and how companies and organizations can grab a critical edge in areas such as mobile and SEO. The book provides clear explanations of advanced social media concepts such as measuring influence and interpreting analytics. (more…)
The decline of print journalism is creating a host of new challenges for public relations pros. However, the dramatic drop in print reporting has been matched by an equally significant surge in new media reporting, namely: bloggers.
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In companies large and small, internal communications can take a variety of forms, such as newsletters, email broadcasts, and postings to the company Intranet. Although the authors of these announcements are writing for internal consumption – and internal consumption only – the annals of business blunders are filled with the consequences of these communications breaking free of company property.
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Mobile devices, such as smartphones and tablets, are gaining market share. They’re now people’s go-to tool for communicating, emailing, social networking, checking the time, killing time, taking photos and — increasingly — finding and researching products, services and businesses. According to a recent study by Google, 92 percent of U.S. smartphone owners browse the web daily and 83 percent of US smartphone owners use their smartphones in-store. (more…)
The Greater Fort Lauderdale Convention & Visitors Bureau (GFL) received a record number of Flagler Awards, including Best of Show, as part of the 46th Annual Florida Governor’s Conference on Tourism. For the second straight year, GFLCVB and Starmark won the highest honor, Best of Show, this year for the “Hello Sunny” integrated marketing campaign. (more…)
In the old days – like the 1990s – brands designing a logo thought about how it would look on brochures, buildings and billboards. Today, brands must think small, considering first how their mark will look on social media.
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While advertising creative serves an important purpose across mediums, experiential marketing strives to generate an actual connection with the consumer. The experiential approach means thinking about time as your currency, and developing ways to have your customer spend time with your brand. (more…)