This week we are going to cover a useful tool called SocialBro. SocialBro is a dashboard that analyzes your Twitter friends and followers and gives many insights and in depth reports. It also allows you to search, sort, and manage your account in bulk, but with the all important human touch.
It has so many tools, though, it’s hard to know where to start. There are a couple key features that we think are very useful.
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Social media has given consumers a voice, revolutionizing the way we influence our friends and share our opinions about products and services. With the implementation of a new “want” button, Facebook is taking a step toward social commerce. This feature will bridge the gap between a consumer’s desire for a product and the physical act of making a purchase.
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Reprinted from South Florida Business Journal
While other social media platforms are addictive, perhaps Pinterest has the most potential to lead the pack. Certainly, its massive growth in less than two years – to over 60 million users pinning their favorite things to their personal virtual boards – is an amazing feat. This meteoric rise makes Pinterest the No. 3 social network, after Facebook and Twitter. (more…)
Convince your fans to post the perfect social status update about your brand!
You’ve crafted the perfect social media status update about your brand, and you want to get thousands of users to post that message. You want it to be authentic, you want it to be sincere, but, you also want control.
Typically, you could do a contest or promotion, targeted paid media program, or aggressive daily engagement program. They all work – especially in combination.
But you don’t want to run another tired promotion, pay more in media, or spend more time on engagement. You need a program you can setup and let run, where users get rewarded in real time, and just sit back and hone the message.
But here is the kicker: you want to give real physical rewards to people who tweet or post your social media marketing message. Not have them entered into a promotion or contest, not give them a virtual perk or badge; but provide users with actual physical social media rewards.
Sometimes when the technology does not exist, you have to invent it.
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Reddit is a community-driven social news website where registered users, or “redditors,” gauge what’s “hot” and what’s not. Redditors vote up or down on each story or discussion, determining its rank and position on the site’s “hot” page.
One of the most popular sections of the site is the IAmA (read I am a) Reddit, in which users prompt others to AMA (ask me anything). This feature gained momentum from celebrity AMA hosts like Steve Colbert, Jimmy Kimmel, Bear Grylls and most recently, President Barack Obama.
But AMAs are not just for luminaries, anyone can host one. The most compelling discussions surround individuals who have unique experiences that pique curiosity.
So, you’ve launched your business’s Pinterest page. You’ve set up your boards, followed like-minded pinners, liked and repinned relevant pins… and are pin, pin, pinning away!
Now what?
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Starmark is proud to announce that the Museum of Art | Fort Lauderdale Nova Southeastern University is featured as the Communication Arts’ Webpick of the Day. Commarts.com is the online counterpart to Communication Arts magazine, the premier publication for visual communication professionals and the largest creative magazine in the world. (more…)
The Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) swept the 2012 Flagler Awards, taking home seven first place awards including the highest honor, Best of Show. Receiving the most wins in the Flagler Award history, the GFLCVB and Starmark also walked away from the 45th annual Governor’s Conference with six Henry Awards, a Silver Award and two Bronze Awards for creative work by Starmark. (more…)
As soon as any piece of original content is created, whether in print or online, it is protected by copyright. This applies to both published and unpublished works. If you write a blog post and include your own photographs, you legally own that content. It is automatically copyrighted.
The fair use doctrine implements an exception to using copyrighted material without it being infringement. This exception applies if the purpose of your work is for commentary or criticism. For example, if you are reviewing a product and would like to include a photo of it, you should be able to get one from the manufacturer’s website without violating copyright.
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Brett Circe and Justice Mitchell spoke on Mobile and Social topics, and FanWise was given a public debut to the social scene too!
This eTip expands on Optimizing Your Inbound Links by delving into the importance of attracting inbound links and the best practices for crosslinking.
Inbound links, also known as backlinks, are a key component to a sound SEO strategy. Provided the links originate from quality sites, they have the most influence over search engines. Basically, you want to “hang with the right crowd.” You want the most trustworthy (high PageRank) sites to link to you, and diversity in domains also affects your ranking.
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