Search engines love blogs. From a Search Engine Optimization (SEO) perspective, the structure of a blog – constantly changing content, lots of linking between pages, content that”s categorized and grouped – is very well suited for SEO. And from a corporate social media standpoint, corporate blogs give your company a platform to talk about company news, but also display another face to your audience.
Business and community leaders, along with government officials, mixed and mingled at Starmark’s Central Florida office grand opening
Fort Lauderdale-based Starmark expands four departments – Custom Media, Public Relations, Interactive and Advertising – to serve growing client roster
On April 17th at the Westin Hotel Fort Lauderdale, Starmark President Peggy Nordeen – a travel and tourism industry expert who has led marketing campaigns for Norwegian Cruise Line, Outrigger, Regent Seven Seas and Sandals Resorts – shared projections for the industry in the coming year. Nordeen’s keynote address, dubbed “Maybe We’ll Just Stay Home: Curing Travel Apathy in a Recession,” opened the Florida Direct Marketing Association’s April Travel and Hospitality networking event. Attracting a substantial turnout, Nordeen revealed recession marketing myths and offered strategies for getting travelers off the fence to help stimulate vacation bookings in a down economy.
To book Nordeen as a speaker at your event, or for more information, call 954-874-9000.
Green is the new black, at least as far as the workplace goes. And companies that “go green” are beginning to find that not only are they doing their part for their environment, but they’re also finding some relief in their bottom line.
None of us can control the market conditions that are causing these uncertain times, but one thing’s for sure — we can control the ways that we respond to them.
How have economic conditions affected your company’s marketing plan? For many marketers, putting a temporary kibosh on their marketing and advertising budgets is the preferred M.O. But just because it’s a popular choice doesn’t mean it’s the right one.
Beating out rival agencies statewide, Starmark has been tapped to serve as the new Agency of Record (AOR) for both the Kissimmee Convention and Visitor’s Bureau and the University of Miami School of Business.
Following a strong second quarter, Starmark International announced the formation of its new Entertainment Group. “Starmark is known globally as a travel and hospitality powerhouse, but we are just as strong in a multitude of other areas, one of which is creating powerful entertainment branding, advertising and promotional campaigns,” said Dan Estes, CEO of Starmark International.
Campaign Tracking Widget for QuickwebPro® Demonstrates Agency’s Programming Capabilities; ability to Leverage Web Technologies for Variety of Client Needs
BROWARD COUNTY, Fla. (July 14, 2008) – With a strong track record of producing measurable results in all of its marketing disciplines, Starmark International is taking the idea of campaign measurement to a whole new level. The integrated marketing communications agency, today, launched a real-time tracking Widget that allows client-side marketing managers to monitor the performance of their integrated campaigns in real-time from their desktop. (more…)
Starmark International recently unveiled its new Emergency Preparedness Planning Program to prepare universities, businesses, hotels and other organizations for all possible categories of emergency. While the company has managed crisis communications programs for clients since inception, this marks the official debut of their now formalized expertise.
Full-Service Marketing Communications Agency Receives Six Rankings, Including Spot on Top 10 List of Diversity-Owned Small Businesses in Florida