Maybe it’s due to our location in North America’s yachting capital, but Starmark’s work for Horizon, Rybovich, Broward Marine and others is second to none. We start with research and a solid strategy, and use the right mix of branding, advertising, public relations and interactive technologies — and let’s not forget our years of boating and fishing experience and genuine love for life on the water.
Pick up the Summer 2008 issue of Content magazine for an article featuring Voyages to Explore, the online quarterly publication created by Starmark International’s Custom Publishing Group for Regent Seven Seas Cruises.
(more…)
According to a recent article in the New York Times, marketers are spending as much as ever, but with one notable difference: they’re transitioning their marketing mixes from conventional to non-traditional methods.
The Times reports, for example, that Club Med is one of many companies that have reduced TV and print ad spending and moved most of their advertising online. They cite as reasons the Internet’s lower costs, broader reach and greater frequency, along with the opportunity to easily monitor results and update content. These advantages are so compelling that many analysts believe the demand for online advertising will remain high, no matter how the economic winds blow. (more…)
You have to spend money to make money — and that’s especially true when it comes to marketing. Successful companies devote significant resources to their marketing and promotional budgets, especially when economic conditions are robust. But what do they do when conditions trend downward?
They market much more strategically. During an economic slowdown, it’s more important than ever for companies to leverage their marketing efforts to achieve optimum returns. By automating and standardizing their marketing communications materials, and empowering their sales channels to reach multiple audiences in far-flung markets, companies can actually multiply the effectiveness of their marketing dollars. (more…)
Starmark’s Networking Center is a popular spot for networking events and post-meeting mixers among clients and colleagues.
Starmark and the Greater Fort Lauderdale Convention and Visitors Bureau (GFLCVB) were awarded the Most Effective Hospitality, Travel or Tourism Campaign/Site Award at South Florida Interactive Marketing Association’s SOFIE Awards on Friday, April 20, 2007. Both the GFLCVB website and its “Groundhog” email broadcast were recognized for creativity, clarity, high performance and overall excellence in user experience.
Starmark today announced the appointment of Joe Fitzgerald as interactive web developer. Previously, Fitzgerald served as webmaster for iVillage Total Health and before that, designed sites like Tonker.com and Hydracomics.com, quickly growing sales for the former to more than $7M. He is well-versed in multiple programming languages and brings a wealth of experience in both front- and back-end custom software application development to the Starmark Marketing Technology Services team.
Starmark’s Interactive Team offers unique services such as robust content management systems, marketing localization solutions, ecommerce and e-marketing/CRM that enhance overall marketing communications, reduce the costs of maintenance, and provide real-time reporting on advertising and marketing initiatives. In addition, our standard Internet offerings such as design, development, multimedia production and website hosting are award winning services that change our clients’ online marketing to yield a greater Return on Investment (ROI).
Starmark, a Fort Lauderdale-based integrated marketing communications agency, took home five ADDY Awards this week at Advertising Federation of Greater Fort Lauderdale’s ADDY Awards ceremony, an annual gala recognizing the City’s top advertising and design work.
The debut of Starmark International’s newest custom published magazine, Sandals Style, was featured in today’s South Florida Sun-Sentinel. Advertising & Marketing columnist Jeff Zbar, who interviewed President Peggy Nordeen, cited Starmark’s expertise in publishing travel-oriented loyalty magazines in his profile of the evolving $45.8 billion custom communications industry. “In the travel industry, keeping customers is a constant challenge,” noted Nordeen. “Magazines serve that goal by delivering content… promotional offers and presenting a recurring touch-point that keeps past guests informed and interested.”