None of us can control the market conditions that are causing these uncertain times, but one thing’s for sure — we can control the ways that we respond to them.
How have economic conditions affected your company’s marketing plan? For many marketers, putting a temporary kibosh on their marketing and advertising budgets is the preferred M.O. But just because it’s a popular choice doesn’t mean it’s the right one.
Beating out rival agencies statewide, Starmark has been tapped to serve as the new Agency of Record (AOR) for both the Kissimmee Convention and Visitor’s Bureau and the University of Miami School of Business.
Following a strong second quarter, Starmark International announced the formation of its new Entertainment Group. “Starmark is known globally as a travel and hospitality powerhouse, but we are just as strong in a multitude of other areas, one of which is creating powerful entertainment branding, advertising and promotional campaigns,” said Dan Estes, CEO of Starmark International.
Campaign Tracking Widget for QuickwebPro® Demonstrates Agency’s Programming Capabilities; ability to Leverage Web Technologies for Variety of Client Needs
BROWARD COUNTY, Fla. (July 14, 2008) – With a strong track record of producing measurable results in all of its marketing disciplines, Starmark International is taking the idea of campaign measurement to a whole new level. The integrated marketing communications agency, today, launched a real-time tracking Widget that allows client-side marketing managers to monitor the performance of their integrated campaigns in real-time from their desktop. (more…)
Starmark International recently unveiled its new Emergency Preparedness Planning Program to prepare universities, businesses, hotels and other organizations for all possible categories of emergency. While the company has managed crisis communications programs for clients since inception, this marks the official debut of their now formalized expertise.
Full-Service Marketing Communications Agency Receives Six Rankings, Including Spot on Top 10 List of Diversity-Owned Small Businesses in Florida
Maybe it’s due to our location in North America’s yachting capital, but Starmark’s work for Horizon, Rybovich, Broward Marine and others is second to none. We start with research and a solid strategy, and use the right mix of branding, advertising, public relations and interactive technologies — and let’s not forget our years of boating and fishing experience and genuine love for life on the water.
Pick up the Summer 2008 issue of Content magazine for an article featuring Voyages to Explore, the online quarterly publication created by Starmark International’s Custom Publishing Group for Regent Seven Seas Cruises.
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According to a recent article in the New York Times, marketers are spending as much as ever, but with one notable difference: they’re transitioning their marketing mixes from conventional to non-traditional methods.
The Times reports, for example, that Club Med is one of many companies that have reduced TV and print ad spending and moved most of their advertising online. They cite as reasons the Internet’s lower costs, broader reach and greater frequency, along with the opportunity to easily monitor results and update content. These advantages are so compelling that many analysts believe the demand for online advertising will remain high, no matter how the economic winds blow. (more…)
You have to spend money to make money — and that’s especially true when it comes to marketing. Successful companies devote significant resources to their marketing and promotional budgets, especially when economic conditions are robust. But what do they do when conditions trend downward?
They market much more strategically. During an economic slowdown, it’s more important than ever for companies to leverage their marketing efforts to achieve optimum returns. By automating and standardizing their marketing communications materials, and empowering their sales channels to reach multiple audiences in far-flung markets, companies can actually multiply the effectiveness of their marketing dollars. (more…)
