Latest Posts

Long tail keywords: a smart SEM strategy

Why should you pay for every search a consumer types as he or she decides between a “red sports car,” a “blue sports car” and “a tan minivan”? When paying for clicks, businesses tend to focus on the perceived top 10-20 search terms in order to bring consumer traffic to their site. However, how often are these consumers ready to buy? The terms that are most popular and most managed by site owners are rarely those that provide the most business. Translation: They’re just browsing.

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Keyword-rich press releases, and why they are important

When it comes to Search Engine Optimization, keywords are like gold. However, it’s not enough to optimize your website content and stop there because even the press releases your company distributes on Internet newswires could benefit from a good SEO makeover.

PR Web, for example, can host your searchable press release on prweb.com and provide visibility on Yahoo! News and Google. But whether or not your press release comes up on a search depends on whether or not it’s keyword-rich.

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Create a blog, it’s not for everyone, but it may be perfect for you

Search engines love blogs. From a Search Engine Optimization (SEO) perspective, the structure of a blog – constantly changing content, lots of linking between pages, content that”s categorized and grouped – is very well suited for SEO. And from a corporate social media standpoint, corporate blogs give your company a platform to talk about company news, but also display another face to your audience.

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Celebration’s New Integrated Marketing Firm, Starmark, Debuts With a Bang!

Business and community leaders, along with government officials, mixed and mingled at Starmark’s Central Florida office grand opening

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Starmark International Grows Despite Economic Downturn

Fort Lauderdale-based Starmark expands four departments – Custom Media, Public Relations, Interactive and Advertising – to serve growing client roster

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Ghouls and Gourds, 2008

Starmark President Peggy Nordeen Offers Recession Marketing Tips at FDMA’s April Travel and Tourism Event

On April 17th at the Westin Hotel Fort Lauderdale, Starmark President Peggy Nordeen – a travel and tourism industry expert who has led marketing campaigns for Norwegian Cruise Line, Outrigger, Regent Seven Seas and Sandals Resorts – shared projections for the industry in the coming year. Nordeen’s keynote address, dubbed “Maybe We’ll Just Stay Home: Curing Travel Apathy in a Recession,” opened the Florida Direct Marketing Association’s April Travel and Hospitality networking event. Attracting a substantial turnout, Nordeen revealed recession marketing myths and offered strategies for getting travelers off the fence to help stimulate vacation bookings in a down economy.

To book Nordeen as a speaker at your event, or for more information, call 954-874-9000.

Going Green: Good for the environment and the bottom line

Green is the new black, at least as far as the workplace goes. And companies that “go green” are beginning to find that not only are they doing their part for their environment, but they’re also finding some relief in their bottom line.

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10 Great Ways To Get More Bang For Your Marketing Buck

None of us can control the market conditions that are causing these uncertain times, but one thing’s for sure — we can control the ways that we respond to them.

How have economic conditions affected your company’s marketing plan? For many marketers, putting a temporary kibosh on their marketing and advertising budgets is the preferred M.O. But just because it’s a popular choice doesn’t mean it’s the right one.

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Starmark Named AOR for Kissimmee CVB and University of Miami School of Business

Beating out rival agencies statewide, Starmark has been tapped to serve as the new Agency of Record (AOR) for both the Kissimmee Convention and Visitor’s Bureau and the University of Miami School of Business.

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Starmark Introduces Newly-Formed Entertainment Group

Following a strong second quarter, Starmark International announced the formation of its new Entertainment Group. “Starmark is known globally as a travel and hospitality powerhouse, but we are just as strong in a multitude of other areas, one of which is creating powerful entertainment branding, advertising and promotional campaigns,” said Dan Estes, CEO of Starmark International.

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Starmark Introduces New Desktop Widget, Provides Real-time Reporting at the Click of a Mouse

Campaign Tracking Widget for QuickwebPro® Demonstrates Agency’s Programming Capabilities; ability to Leverage Web Technologies for Variety of Client Needs

BROWARD COUNTY, Fla. (July 14, 2008) – With a strong track record of producing measurable results in all of its marketing disciplines, Starmark International is taking the idea of campaign measurement to a whole new level. The integrated marketing communications agency, today, launched a real-time tracking Widget that allows client-side marketing managers to monitor the performance of their integrated campaigns in real-time from their desktop. (more…)