Latest Posts

PR Opportunities Ahead: Social Media is here to stay

The emergence of social media has changed the way businesses develop, communicate and position their key messages. In a time when traditional press kits are outdated as soon as they are printed, the Web has changed the way public relations is practiced in recent years, and the trend continues to grow exponentially. From myriads of blogs, message boards, to social networks and viral messaging popping up all over the Internet, the challenge remains for businesses to break through the clutter and successfully deliver their message to the right audience.

But, where there is challenge, there is also opportunity. By determining the right social media to participate, and engage in will pay dividends from a public relations standpoint.

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Bluetooth Marketing: Marketing based on a users proximity?

In the movie Minority Report, Earth in the not-so-distant future offered advertisements custom tailored to the individual. Walls and windows of videos offered goodies that matched the buying preferences of each person, an effective way to lure consumers into the nearby retail locations.

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Track ROI across all channels (online and offline)

Nowadays, marketing budgets are hitting a plateau, if not careening downhill. Everyone has to closely watch where their money goes – and hope it comes back bringing customers. When it comes to any type of marketing, it’s important to track ROI (Return on Investment). And with what is happening to budgets, it’s even more important to track all campaigns across both online and offline channels in order to know which tactics are working and which are not. Then, ramp up the good efforts and shut off the bad ones.

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Anchor Text: Link building done right

Anchor text is the visible text of a link. Although it may consist of just one or two words, what your anchor text says when linking back to your site is a very big deal. A huge deal. Colossal. But also very easy to do right.

The power of anchor text lies in how high your website will rank in search engine results. And this is based on the hyperlinks that connect to you from other people’s sites, not your own. This is called link building. Link building starts with choosing the best keywords that relate to your business. Then, whether you are requesting links from other sites, submitting to directories or buying links (and be careful who you buy from), you have to choose the right anchor text.

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Long tail keywords: a smart SEM strategy

Why should you pay for every search a consumer types as he or she decides between a “red sports car,” a “blue sports car” and “a tan minivan”? When paying for clicks, businesses tend to focus on the perceived top 10-20 search terms in order to bring consumer traffic to their site. However, how often are these consumers ready to buy? The terms that are most popular and most managed by site owners are rarely those that provide the most business. Translation: They’re just browsing.

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Keyword-rich press releases, and why they are important

When it comes to Search Engine Optimization, keywords are like gold. However, it’s not enough to optimize your website content and stop there because even the press releases your company distributes on Internet newswires could benefit from a good SEO makeover.

PR Web, for example, can host your searchable press release on prweb.com and provide visibility on Yahoo! News and Google. But whether or not your press release comes up on a search depends on whether or not it’s keyword-rich.

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Create a blog, it’s not for everyone, but it may be perfect for you

Search engines love blogs. From a Search Engine Optimization (SEO) perspective, the structure of a blog – constantly changing content, lots of linking between pages, content that”s categorized and grouped – is very well suited for SEO. And from a corporate social media standpoint, corporate blogs give your company a platform to talk about company news, but also display another face to your audience.

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Celebration’s New Integrated Marketing Firm, Starmark, Debuts With a Bang!

Business and community leaders, along with government officials, mixed and mingled at Starmark’s Central Florida office grand opening

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Starmark International Grows Despite Economic Downturn

Fort Lauderdale-based Starmark expands four departments – Custom Media, Public Relations, Interactive and Advertising – to serve growing client roster

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Ghouls and Gourds, 2008

Starmark President Peggy Nordeen Offers Recession Marketing Tips at FDMA’s April Travel and Tourism Event

On April 17th at the Westin Hotel Fort Lauderdale, Starmark President Peggy Nordeen – a travel and tourism industry expert who has led marketing campaigns for Norwegian Cruise Line, Outrigger, Regent Seven Seas and Sandals Resorts – shared projections for the industry in the coming year. Nordeen’s keynote address, dubbed “Maybe We’ll Just Stay Home: Curing Travel Apathy in a Recession,” opened the Florida Direct Marketing Association’s April Travel and Hospitality networking event. Attracting a substantial turnout, Nordeen revealed recession marketing myths and offered strategies for getting travelers off the fence to help stimulate vacation bookings in a down economy.

To book Nordeen as a speaker at your event, or for more information, call 954-874-9000.

Going Green: Good for the environment and the bottom line

Green is the new black, at least as far as the workplace goes. And companies that “go green” are beginning to find that not only are they doing their part for their environment, but they’re also finding some relief in their bottom line.

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