Work Lavish pampering awaits during Greater Fort Lauderdale’s ‘Spatember’
Starmark partnered with the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) to promote Spatember, a month-long tradition when Greater Fort Lauderdale’s most blissful resort and day spas offer premiere packages full of lavish pampering with special offers.
By leveraging the Hello Sunny brand campaign (also produced by Starmark), which was shot with the intention of utilizing the spa scene for the upcoming September GFLCVB promotion, the team focused on the “what” and “when” of the event. The result was an “ahh-inspiring” campaign highlighting the memorable mother/daughter experience with a TV spot showcasing a moment of relaxation and time shared together. Launching in mid-August, the campaign also includes radio, print and banner ads.