Like fashion trends, some marketing trends are cyclical. Right now, the habits and preferences of Millennials and Gen Zers are fueling the resurgence of several trends for which death knells were sounded just a handful of years ago. (more…)
Starmark worked with AutoNation to create excitement and attendance for the 2017 AutoNation Cure Bowl and its pre-game concert featuring multi-platinum recording artist Andy Grammer, even before fans knew which teams would be playing.
If your website doesn’t accommodate a mobile-first design approach, then you missed the mark this holiday season. According to Adobe Analytics, smartphones and tablets will account for over 54% of all website visits for e-commerce retail sites, making the importance of a mobile-first approach more important than ever. (more…)
Reprinted from South Florida Business Journal.
It may be time to think about making your website ADA (American Disabilities Act) compliant, if it isn’t already. This has been a requirement for government websites and their vendors for nearly 20 years. However, as the general public’s online lives are merging with daily physical needs for acquiring products and services, lawsuits citing ADA accessibility on consumer websites have recently cropped up in several states, including Florida. This is despite the fact that it has been reported that Department of Justice (DOJ) regulations on ADA website compliance for the private sector will not be available until at least 2018. (more…)
Reducing ad-spend waste and targeting advertising dollars to the purchasing decision-makers in a household is no longer beyond the reach of marketers. Introducing Household Audiences–Facebook’s newest value-driven ad tool that helps your business deliver relevant content to not only prospective buyers but members of their households as well. (more…)
Reprinted from South Florida Business Journal.
When it comes to your employees – from the youngest to the eldest – how do you keep them from rolling their eyes at each other from opposite sides of the room? (more…)
As an extension of the Greater Fort Lauderdale CVB’s ground-breaking “Greater Together” campaign, Starmark created a live art activation at the Riptide Music Festival on Fort Lauderdale beach. The thumbprint work of art was directly linked to the initial campaign, symbolizing the many colors of diversity that make up Greater Fort Lauderdale’s DNA. (more…)
On November 30, Starmark celebrated the warmth of the new holiday season at its downtown Fort Lauderdale headquarters. With clients and friends gathered near, the evening provided a festive opportunity for Starmark to reflect on and celebrate the year’s achievements.
Among the evening’s highlights were:
Alexa:
This holiday season, Amazon Echo and Google Home will undoubtedly land in millions of stockings hung by the fire. And you experienced the Starmark voice skills we created specifically for Crown Castle Fiber customers. Imagine what we can do for your business!
360 Views:
As showcased at the party, 360-views offer a dynamic new edge to your social media posts! With this easy tool that snaps right onto your iPhone, now you can immerse and engage with your followers using the same “theatre-in-the-round” technology. Perfect for live events or showcasing exotic destinations!
Sync My Lights:
Now that you’ve experienced Sync My Lights during our live demo, you can enjoy your favorite movies, TV shows and music videos even more by creating Sync My Lights recipes – customized lighting experiences that capture the on-screen action, sound and emotion! A sure hit at your next industry trade show!
In her remarks, Starmark President Jacqui Hartnett said, “We are grateful for the success of Starmark and our client partners over the past year, and we look forward to new opportunities in 2018!”
Our hearts were aglow while we indulged in a deliciously good time with our clients and friends gathered near. Happy Holidays from our family to yours!
If you’ve been following the SEO news, you may have heard rumblings of Google’s next Mobilegeddon–the famous 2015 algorithm update that gave mobile-friendly sites higher priority in search rankings. (more…)
Reprinted from South Florida Business Journal.
Video streaming services and platforms are creatively helping all sizes of advertisers reach straying target audiences who are rapidly fleeing traditional TV and cable networks. (more…)
To position South Florida as the global hub for marine research that advances medicine, food, energy and climate science during the Fort Lauderdale International Boat Show, the Marine Research Hub needed a compelling brand proposition and visual identity. And it needed them fast.
With distracted consumers encountering visual noise from every angle, making sure your brand passes the glance test is more important than ever. (more…)