Latest Posts

Combine creative and innovative technologies for out-of-home advertising

Combine creative and innovative technologies, and out-of-home (OOH) becomes highly engaging as advertisers find more meaningful, ubiquitous ways to be relevant in this out-of-home renaissance. Brands are creating experiences and evoking feelings through interactions with digital advertising; not only to engage their audiences, but to integrate data and technology into their targets’ day-to-day. With the rise of our connectivity, we see increased interaction between the physical outdoor assets and our mobile devices; and now we’re able to trace intelligent data to physical locations with real profiles as opposed to the billboard locations only. (more…)

Make sure your style guide is on-trend

In the rush to experiment with new media, technologies and platforms, businesses often neglect to think about how all of this affects the pillars of style that guide their core brands. Is your style guide keeping up with the latest trends? (more…)

Dive into Data with Dashboards

The sheer volume of market and consumer data available to businesses today can be overwhelming, but understanding it is critical to making smart business decisions. (more…)

Starmark honored with three 2017 Communicator Awards

Starmark is pleased to announce that the agency was honored by The Academy of Interactive and Visual Arts to receive three 2017 Communicator Awards across multiple categories for two of our clients including a national online university and a south-Florida tourism board. The Communicator Awards is the leading international awards program that recognizes ‘big ideas,’ something we know a little bit about, in marketing and communications. Founded nearly two decades ago, The Communicator Awards receives over 6,000 submissions from companies and agencies of all sizes, making it one of the largest awards of its kind in the world honoring the big ideas that transcend innovation and craft – work that made a lasting impact. (more…)

Snapchat’s new ad manager simplifies advertising for small businesses

As consumers continue to spend more time consuming digital media, advertisers should consider increasing their budget into digital channels especially now that Snapchat has launched its Snapchat Ad Manager, a new tool that allows advertisers of all sizes to purchase their own ads, setup campaigns with targeting, and monitor analytics on desktop or via a mobile dashboard for tracking campaign performance in a snap! Plus, companies can set up access levels for different team members. (more…)

Encourage women to get the healthcare they need for their entire family — all in a single location.

Memorial Hospital Miramar has built an excellent reputation for expert Women’s Services and care but was mostly being visited by patients in the immediate area. The hospital partnered with Starmark to help extend its reach to women living further away in neighboring cities. Starmark introduced Memorial Hospital Miramar to these women and their families with a campaign that communicated this was the place where they could go to receive “the specialized care every woman deserves.”

The ads featured portrait-style images of real patients holding their MRI and CT scans. The team used a testimonial approach to telling the patients’ stories about the positive experiences they had at Memorial, making the ads relatable to readers. The result was a compelling campaign that showcased the high-quality services available, along with the human touch for which Memorial is known.

  • We Have You Covered. All of You.
  • We Have You Covered. All of You.
  • We Have You Covered. All of You.
  • We Have You Covered. All of You.

Starmark also developed a B2B component of the campaign that included a branded physician’s kit. Elements in the kit communicated the benefits of sending patients to Memorial Hospital Miramar and included office displays for patients to learn about Memorial as well.

Preparing for a ‘brand direct world’

Reprinted from South Florida Business Journal.

Most companies and organizations have both a website and social media presence. But not everyone considers the self-selection aspect of information and news that relates to the interests of their target audiences. It is not only important to know who your customers and prospects are, but you must also be in tune with their interests in order for your content to “be selected.”

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Turn Facebook into a Lean, Mean, Lead Generation Machine

Most B2B advertisers typically look at social media as a top-of-the-funnel tactic when it comes to lead generation. If social is even considered into to the mix, many will lean towards a LinkedIn strategy, which makes total sense since LinkedIn operates the world’s largest professional network with 467 million members. But what if we told you that you could capture more leads using a different approach? (more…)

Starmark releases volume 5 in eTips series: 50 eTIPS. Intelligence. Insights. Innovation.

Starmark released Volume 5 in its eTips series: “50 eTIPS: 5 Intelligence. Insights. Innovation.” with friends and clients gathered round for our Starmark Summer Sizzler Party. A compilation of our weekly eTip enewsletters highlighting insights and trends, 50 eTips Volume 5 is a collection of the latest research and cutting-edge marketing technology for today’s marketer.

At Starmark, we believe knowledge is power, and we are proud to do our part to help grow your business by keeping you up-to-date on the latest developments in branding, advertising, digital and mobile platforms through our weekly eTip emails. With that said, we’re thrilled to announce the 5th edition, “50 eTips: Intelligence. Insights. Innovation. For 2018 Marketing.” From the latest in Google’s mobile algorithm updates to future trends and forecasts, you’ll hear from from our in-house experts who live and breathe these concepts daily.

“This book enables businesses of all sizes to learn from the full spectrum of Starmark’s experts, from public relations to branding to groundbreaking creative,” said Starmark CEO Peggy Nordeen. “Whether you’re a small business looking to gain market share, or a global brand striving to maximize your reach, this book has something for you.” More than a dozen Starmark practice experts contributed to the book.

Starmark Summer Sizzler Party really cooked!

Starmark’s Summer Sizzler party really sizzled as we showcased emerging technologies, new releases, office expansion, and client partners–new and long-term. Throughout the festivities, we enjoyed a feast of scrumptious bites for all those gathered. (more…)

The Advent of AR Wearables

Most people are familiar with using Augmented Reality (AR) on their phones. You simply run an app and point the camera at something – and that something (be it an ad, packaging, even a person’s face) comes to life. Snapchat, Pokémon Go and Google Translate are just a few common examples. (more…)