Ready for the Mobile Re-Index?
If you’ve been following the SEO news, you may have heard rumblings of Google’s next Mobilegeddon–the famous 2015 algorithm update that gave mobile-friendly sites higher priority in search rankings. (more…)
If you’ve been following the SEO news, you may have heard rumblings of Google’s next Mobilegeddon–the famous 2015 algorithm update that gave mobile-friendly sites higher priority in search rankings. (more…)
Reprinted from South Florida Business Journal.
Video streaming services and platforms are creatively helping all sizes of advertisers reach straying target audiences who are rapidly fleeing traditional TV and cable networks. (more…)
To position South Florida as the global hub for marine research that advances medicine, food, energy and climate science during the Fort Lauderdale International Boat Show, the Marine Research Hub needed a compelling brand proposition and visual identity. And it needed them fast.
With distracted consumers encountering visual noise from every angle, making sure your brand passes the glance test is more important than ever. (more…)
Halloween Fun at Starmark!
Check out these fiendishly funny, ghoulishly gorgeous and wickedly whimsical costumes!
Happy Halloween!
Thursday, June 1, 2017 – Like every year, Starmark leadership meets on the first day of Hurricane Season to review and update our business continuity plan (BCP) created in the wake of Hurricane Katrina.
Thursday, September 7, 2017 – In preparation for Hurricane Irma, our business continuity plan goes into effect to protect employees, property and workflow during the storm.
Friday, September 22, 2017 – After a full two-week sprint out of the office, the entire Starmark team holds a Sprint Retro focused on continuous improvement of our BCP.
Hope for the best. Prepare for the worst. That’s what having a business continuity plan is all about.
After 12 years without an incident, it would have been easy for Starmark to get lackadaisical about updating our BCP every year. But having the plan up-to-date made all the difference.
Over the years the plan has evolved as technology evolves. We are now able to take advantage of the newest cloud storage options, communication methods, and our experiences from two years of agency-wide Agile Methodology.
Even though the office runs on a generator, damage to power and fiber lines around the Starmark office complicated remote access to our file servers. But with a bit of pre-planning, most active project files were replicated to one of our cloud servers. Teams were able to keep stories on track, even with more than half our staff evacuated to remote locations.
And once back in the offices, having a separate cloud platform made integrating new work back to our our server as simple as dragging and dropping.
Teams worked together around a small cafe table in the lobby of a condominium high-rise. One roadmapped a new project in the elevator bay of a hotel. Another executed an entire multimedia campaign using Hangouts from three different states. We learned that when teams are comfortable collaborating on a daily basis, very few things can stand in the way of accomplishing solid work.
As an Agile team, we’re set up to respond well to change versus doggedly following a plan. During Irma, however, we dealt with enough change to push Agile to its limits. Some client efforts were paused while they also recovered. Several new efforts were born out of storm recovery efforts. Priorities shifted on a daily basis as power and data access came back across the state.
We created Irma Awards to lend a little levity to a tough situation.
With our IT and accounting teams working tirelessly, Starmarkers battling traffic to get back home and others without power to their homes for more than a week, we shrugged off frustration to celebrate with a happy hour awards ceremony.
ADA (American Disabilities Act) compliance has been a requirement for government & public entity websites for nearly 20 years. However, as the general public’s online lives are merging with daily physical needs for acquiring products and services, lawsuits citing ADA accessibility on consumer websites have recently cropped up in several states, including Florida. (more…)
In this time of travel bans and safety concerns, The Greater Fort Lauderdale Convention & Visitors Bureau, Starmark and DiamondView launched an unprecedented initiative to serve as a warm welcome for all visitors – an expression of our open-door/open heart philosophy. The campaign launch, featuring this centerpiece video, launched on the United Nations’ World Tourism Day. Additional activations and extensions will continue into 2018, providing further reminders that in Greater Fort Lauderdale, everyone is welcome – every day. (more…)
FanWise, a unique social-mobile technology system developed by Starmark International’s in-house Innovation Lab team, achieved a significant milestone, receiving September 26, 2017, Notice of Allowance on the first of multiple patent applications filed with the U.S. Patent and Trademark Office. (more…)
Apple’s latest release of iOS 11, featured on the iPhone X, includes a (pretty cool) Safari browser feature called Intelligent Tracking Prevention. ITP takes Apple’s user privacy commitment to new heights, using AI-derived techniques to set stricter time limits on first- and third-party web cookies. (more…)
Reprinted from the South Florida Business Journal.
The definition of machine learning comes under the umbrella of artificial intelligence, but is less about human-like decision-making and more about writing code, called algorithms, that will automatically change outcomes as new data becomes available. In other words: These algorithms evolve and improve as data changes, without developers having to write new code. (more…)
Azul Beach Resort Riviera Cancun wanted to increase awareness among moms for the resort’s family-friendly amenities and activities.
We’ve developed a network of today’s top social influencers, content creators, bloggers, and non-traditional media to curate impactful marketing content. This partnership program includes a strongly routed relationship with Macaroni Kid, a nationwide network of family-oriented websites and newsletters.
To achieve the goal of our client Azul Beach Resorts Riviera Cancun, we arranged for the resort to host the Macaroni Kid Silver Daisy Boondoggle, an annual immersive trip for 50 of the network’s top publishers.
This group of publishers posted videos, photos and articles raving about their 4 days and 3 nights in luxury and splendor. With the hashtag #MKGoesAzul, their fans followed the event in real time, including resort beauty shots, daytime and nighttime resort entertainment, and the picture-perfect food and drink and even a behind the scenes sneak peek at the new Nickelodeon Resort Riviera Maya (coming soon).
The Macaroni Kid influencers were prolific in their content. The strategy we concepted, negotiated and executed included four national articles about the experience, plus local media coverage by all of the attending publishers. They created 1,821 social media posts across all platforms, and we ran two months of digital advertising in multiple locations.
