Most B2B advertisers typically look at social media as a top-of-the-funnel tactic when it comes to lead generation. If social is even considered into to the mix, many will lean towards a LinkedIn strategy, which makes total sense since LinkedIn operates the world’s largest professional network with 467 million members. But what if we told you that you could capture more leads using a different approach? (more…)
Starmark released Volume 5 in its eTips series: “50 eTIPS: 5 Intelligence. Insights. Innovation.” with friends and clients gathered round for our Starmark Summer Sizzler Party. A compilation of our weekly eTip enewsletters highlighting insights and trends, 50 eTips Volume 5 is a collection of the latest research and cutting-edge marketing technology for today’s marketer.
At Starmark, we believe knowledge is power, and we are proud to do our part to help grow your business by keeping you up-to-date on the latest developments in branding, advertising, digital and mobile platforms through our weekly eTip emails. With that said, we’re thrilled to announce the 5th edition, “50 eTips: Intelligence. Insights. Innovation. For 2018 Marketing.” From the latest in Google’s mobile algorithm updates to future trends and forecasts, you’ll hear from from our in-house experts who live and breathe these concepts daily.
“This book enables businesses of all sizes to learn from the full spectrum of Starmark’s experts, from public relations to branding to groundbreaking creative,” said Starmark CEO Peggy Nordeen. “Whether you’re a small business looking to gain market share, or a global brand striving to maximize your reach, this book has something for you.” More than a dozen Starmark practice experts contributed to the book.
Starmark’s Summer Sizzler party really sizzled as we showcased emerging technologies, new releases, office expansion, and client partners–new and long-term. Throughout the festivities, we enjoyed a feast of scrumptious bites for all those gathered. (more…)
Most people are familiar with using Augmented Reality (AR) on their phones. You simply run an app and point the camera at something – and that something (be it an ad, packaging, even a person’s face) comes to life. Snapchat, Pokémon Go and Google Translate are just a few common examples. (more…)
If you’ve ever received a personalized followup based on an opt-in or commerce action you have taken, or have ever received emails with special offers persuading you to return and complete a purchase you had abandoned, chances are you’ve already seen marketing automation in action. (more…)
Let your customers explore, try and make new cocktails in augmented reality – with your branded packaging and signature recipes.
Reprinted from South Florida Business Journal.
Social media companies with 26-year-old CEOs might frighten the financial markets, but not the growing numbers of millennials and Generation Z Snapchat users. (more…)
Nova Southeastern University is a private university in Fort Lauderdale with campuses throughout Florida and in Puerto Rico. Under new leadership, its marketing team had aggressive new goals to drive more qualified leads and completed applications for its flagship graduate programs in the Fischler College of Education and Huizenga College of Business. The university’s legacy website is large with a lot of general content and required a fresh approach to a leaner, more specialized lead-generation tool that would achieve their acquisition goals. (more…)
New “Snapchat Spectacles” are more than amazingly stylish and fun. In fact they offer some unique ways for businesses to show their products. (more…)
Starmark is thrilled to announce that our Sync My Lights app received the 2017 Appy Award in Entertainment: Movies/Television/Video! The Appy Awards are presented every year and sponsored by MediaPost, an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals.
Sync My Lights is the latest spark of innovation from our in-house Starmark Innovation Lab team and resulted from an experiment to build a community of movie lovers who want to enhance their viewing experience by synchronizing the lights in their home with the movie they are enjoying.
Community members can create “synchronized lighting recipes” for their favorite movies, TV shows, music videos, concerts and even stand-up comedy routines. When shared with the rest of the community, they can enjoy these shows with synchronized lights, rate the recipes and connect with the authors.
The recipes feature lighting enhancements timed to draw out big on-screen action, pivotal sound effects and emotional cues and make the entire experience more immersive. Experience love, rage, fear or the feeling of being in the room with your favorite characters in an entirely new way with Sync My Lights.
With the technology behind Sync My Lights, there’s no need to point your camera at the screen, and the effects are light-years beyond other apps that use computer algorithms to take an average sampling of screen color.
Pretty soon you’ll be creating your own recipes for your favorite entertainment with our intuitive recipe creation interface — and then sharing them with a community of thousands of users.
Sync My Lights reproduces sophisticated commercial synchronized lighting systems in an easy-to-use app for home use. It currently acts as a lighting controller for Philips Hue lights with other controllable lights to be added in the future.
Starmark awarded with two District-level ADDY awards during the District 4 American Advertising Federation gala in Miami on May 6. (more…)
Albert Einstein once said, “Information is not knowledge.” If information were knowledge, we would all be marketing geniuses. Marketers often have vast customer data, during and after a marketing campaign, but it is often stored in a variety of systems and formats, and scattered among departmental silos. (more…)